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Aug 28, 2015 9:20 AM ET

Archived: VIVA DRINKS: Refreshing drinks made from unique blends of real fruit juice, filtered water & botanical extracts

iCrowdNewswire - Aug 28, 2015





    VIVA creates unique refreshing drinks made using real fruit juice, pure filtered water & botanical extracts. Each drink is a fantastic balance between being Healthy, Natural & Functional.

    ✔ Our drinks are healthy – starting from only 40 calories per bottle.
    ✔ All our products are 100% natural.
    ✔ We use the finest blend of botanical extracts.
    ✔ We never add sugar.
    ✔ We have strong shelf appeal and standout branding.
    ✔ Award winning taste with 2 Great Taste Gold Awards.


    Our drinks are well positioned to capitalise on changing consumer trends for healthier alternatives and Government supported initiatives such as ‘Action on Sugar’. The drinks industry faces challenges in creating ‘better for you’ refreshment. VIVA drinks is leading the way with the UK’s first functional drinks range using the finest botanicals. We do not use any nasties – no artificial sweeteners, preservatives, colourings or flavourings. Made from only 100% natural ingredients and sweetened with Stevia, VIVA is proud to have achieved 2 great taste gold awards. Proof that health and taste can go hand in hand in the drinks industry.


    We sell our products through 3 main channels.
    (1) Wholesalers: This includes a number of sectors including health food wholesalers, wholesalers to independent cafes and contract catering wholesalers. We expect this to account for 20% of revenues by Year 3
    (2) Direct to retail: This includes sales to supermarkets and other large retailers. We expect this to account for 40% of revenues by Year 3.
    (3) Export: With established partners in Europe & the Middle East we aim to grow export sales so they account for 35% or revenues by Year 3.
    The remaining 5% of revenues will be come from other channels such as online sales and sales at consumer events.


    Larger companies such as Coca Cola and Pepsi have increased market share through the acquisition of brands such as Glaceau Vitamin Water and Innocent. This shows an intent by larger companies to diversify through takeover and offers ViVA potential exit opportunities later down the line.

    We aim to grow a strong sustainable business to a stage where the VIVA brand would benefit more from the resources that could be offered by a larger company, at which point we will consider a trade sale.

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