The book is a wonderfully succinct discourse on the attainment of value from the college experience. Its ultimate aim is the provocation of critical thought in young people. In it you will find a number of practical tips and strategies for academic success, along with identification and critical analysis of other factors impacting value. We evaluate networking mentorship and many other social factors, as well we identify organizational affiliation, internships, and other strategic means of achievement. In addition we stress the importance of having vision and breaking it down into manageable goals and objectives semester by semester. We even provide a pull out/printable appendix wonderfully designed to this ends which fits perfectly on your dorm room wall. Lastly, we explore the concept of your personal brand, defining, building, representing it and how that translates into your post graduate optionality.