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Aug 21, 2015 9:30 EDT

The 365 Hat | Backed by a 10 Year Guarantee: Waterproof. Stain resistant. Uncrushable. Guaranteed to last you at least 10 years. Period.

iCrowdNewswire - Aug 21, 2015

 Our Hats are:

1) Made from premium fabric. We use only the highest quality wool twill fabric. This is an extremely superior fabric, used only by top craftsmen. It’s 300 grams and designed to have an amazing soft feel but endure the most brutal conditions.

2) Backed by a 10 year guarantee. We’re confident that your 365 hat will be with the most durable hat you’ve ever owned. We’re so confident that we are backing our hats up with a 10 year guarantee.

3) Made in America. Paying attention to details is vital to us, so wanted to be very hands on with the production process. We teamed up with production facilities that pay proper attention to quality, people and procedures right here in New York.

4) Sold Directly to you. Kickstarter allows us to cut out the retail channel and offer you a hat that typically would retail for $120 at under $70.

Our journey started almost two years ago when we took a different approach to how hats are made. Our love for quality products led us on a mission to design the perfect hat. In late 2012, we teamed up with a small group craftsmen in Harlem NY, and started selling our goods online. Our designs were noticed and gained popularity due to simple urban design, but we wanted to take it step further.

We see a hat industry dominated by cottons, nylon, and straw blends. The hat industry is lacking quality and design. We want to craft a hat that is not only stylish, but made from materials that are actually functional, and last for at least 10 years. We call our strategy ‘Sustainable Fashion.’

Most brands these days purposely make goods which are meant to fall apart after a few wears. This process is called Planned obsolescence. This is a business strategy in which the obsolescence (the process of becoming obsolete—that is, unfashionable or no longer usable) of a product is planned and built into it from its conception. This is done so that in future the consumer feels a need to purchase new products and services that the manufacturer brings out as replacements for the old ones.

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Our love for the outdoors & exploration runs deep, which is why we needed a hat that would endure extreme weather conditions, and actually last more then a few wears. We love to push the boundaries in Fashion Technology world, so we set out to create a hat which is stylish, functional and durable. What started as a search for a hat, became an obsession to create the perfect hat.

Inspired by the vintage aesthetics, we set out to design a timeless and stylish everyday hat. The 365 redefines style by with simple and modern craftsmanship:

Double Enforced Stitching
Double Enforced Stitching
100% light wool twill
100% light wool twill

After searching through hundreds of textiles combinations, we chose an incredible wool material which is light weight yet durable. Functionality was key, and we found the perfect textile to compliment the life of an outdoor fanatic. With your early support today, we’ll use the funds to begin the production of the 365 hat collection.

The 365 hat is not only perfection in terms of engineering and production, but it’s rich in its concept and quality. Unlike most other hats on the market, the 365 hat can sustain the sun, snow, and any weather in between. We wanted the design to be simple and classic, so we stripped the hat down to it’s bare essentials.

The 365 is heat processed from a textile which always retains its shape. The hat can be stuffed into your bag without a worry. The hat will look exactly as it did when you’re ready to wear it again.

To create a quality product, we chose a durable wool fabric. This innovative fabric is treated to retain it’s shape for the life of the hat, which gives added versatility. The hat is waterproof, as well as sweat & stain resistant. We worked with Bollman Hat company in NYC, a staple in the hat industry for 145 years, to provide us with the top quality wool available in the United States. Our simple design is finished off with adjustable leather drawstrings. 

100% Waterproof
100% Waterproof

Detachable ear protectors

Ideal for those frigid days when your ears feel frozen. The 365 features a Velcro strip which is compatible with the detachable ear protectors. You can easily attached or remove the ear protectors depending on the season.

We wanted a design that could be flexible to your individual style, so we developed 3 color options to choose from:

The Veneto is crafted using a natural tan wool, perfectly in-tune with outdoor color patterns. This is a simple and classic design which speaks volumes.

Made for the fashion forward explorer. Dress up, or dress down with the red Manila hat. Pair this hat perfectly with your favorite Fall jacket, and look fresh on your next adventure. Features Black lambskin drawstrings.

This is the perfect hat to pair up with just about any outfit. Not only is the Riyadh functional, but it will add personality to your everyday outfit. The simple black wool is contrasted beautifully with the brown leather drawstrings. This hat demands attention without asking for it.

Place a measuring tape around your head about 1/8″ above your ear, across the mid-forehead, completely circling your head. Hold the tape firmly, but not too tightly. You need to measure your head exactly where the hat will sit. If your measurement falls between sizes, choose the next largest size. Typically, an average man will wear a Large, and a majority women wear Small.

Our team has spent nearly 10 months perfecting the 365 hat, and tested its functionality through various weather conditions. This has become more than a passion, but rather a mission to bring quality goods back to hard working people. We want to make sure outdoor fanatics like us never have to get soaked in the rain, or sunburn in the heat. If for any reason you are not satisfied with the quality of your 365 hat, we’ll replace the hat for you. If the hat gets damaged due to the weather or looses it’s shape.. we will be more than happy to replace the hat for you! We’re putting 10 year stamp on that.

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