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Aug 19, 2015 4:33 EST

BLK & BLU | PREMIUM COMMUTER GEAR

iCrowdNewswire - Aug 19, 2015

BLK & BLU | PREMIUM COMMUTER GEAR

The story of the project

I had been an avid runner for many years, but after a freak fall from a flying trapeze, subsequent surgery and months spent in recovery, running was no longer possible. Specialists suggested cycling to keep fit.

I loved it, along with the ease at which I could get around the city – but wasn’t too keen on having to get in and out of lycra, or feel uncomfortable in clothes that just weren’t made for cycling. 

Blk & Blu was born: created for the urban commuter cycling lifestyle, with clean and sharp styling in and out of the saddle.

The range is a selection of laid back tailored men’s streetwear pieces, made for comfort with loads of stretch for plenty of movement. It’s constructed from mostly natural fibers for softness and comfort. It’s all about having easy to wear premium wardrobe essentials like tees, shirts, jeans and pants for the guy about town who wants to look sharp and feel good on and off the bike.

The collection is designed and made locally in Melbourne and supports local craftspeople

One hundred percent super soft, combed cotton with a drop shoulder to wear with jeans or styled up for a night out. They come in clean, solid colours or with a print. Colours include white, black, grey male, navy and vintage blue.

• Premium tee shape – dropped shoulder
• Longer in the back for coverage when bent forward
• Back pockets with subtle reflective trim
• Size XS – XL. Model wears a size M
• $50 Pledge Reward (Usual RRP $59.00 – $69.00)

Made predominantly with a stretch cotton fabric in a long or short sleeve. They come in a solid colour or print with subtle labeling. Button down collars means they’re just as good worn with your favourite tie or dressed down with styled-up track pants.

• Cotton stretch fabric including denim and solid black
• Back design details
• Back pocket with subtle reflective trim
• Size XS – XL. Model wears size M
• A$80 Pledge Reward (Usual RRP $89.00 – $119.00)

Jeans come with a removable inbuilt bike pad for when comfort is needed for longer rides. The pads are easy to attach and detach. The cut is a slim fit with maximum stretch. Also available as a short.

• Removable bike seat pads
• Slim fit
• Subtle branding
• Available in black or dark Indigo
• Size 28, 30, 32, 34. Model wears a size 32
• A$100 Pledge Reward (Usual RRP $109.00 – $139.00)

Available in a woven jogger shape with elasticated waist and hem with maximum stretch to be as comfortable as your trackies, but styled for a dressed-up look. Also available in a short.
•  Elasticated waist and cuff
•  Super stretchy
•  Subtle branding
•  Available in black, dark indigo and desert storm
•  Size XS – XL. Model wears size M
•  A$100 Pledge Reward – Comes with TOTE (A$25) (Usual RRP $99.00 – $109.00)

The Look book will be launching soon at www.blkandblu.com.au. Keep up to date via Instagram @blk_and_blu


23th Aug    Fundraising campaign ends
28th Aug    Choose styles for rewards
Sept       Range is cut and sewn
Mid Oct    Pieces shipped
Mid Oct    Launch event (date tbc) 

All standard shipping is included in your pledge for anywhere in Australia. International rates are additional.

How the funds will be used

It’s been a long journey with countless dollars, sleepless nights and plenty of people involved to get the collection happening. It’s now time to make an idea a reality. Funds will go directly into putting the collection into production to meet the minimum orders required. With a successful collection sold, we’ll also be able to focus on the next instalment of Blk & Blu. 

BlkBlu Instagram  Follow the journey on Instagram @blk_and_blu
Blkblu Web
 Drop us a line on our website www.blkandblu.com.au
BlkBlu Facebook   Keep in touch via Facebook @blkandblu

Some of my other work

I’m Sang. I’m a Melbourne lad living in the inner city and have spent over 10 years designing for numerous well-known street brands. I recently made the switch to lecturing in fashion as a way of giving back to an industry that’s given me a lot. This project is a combination of perusing my own dream and building a community for the many creative people I’ve met throughout the years. 

Five percent of all pledges will be donated to the Australian Red Cross, an organisation that helped my family and I when we began the long journey to reach Australia. www.redcross.org.au

Challenges

I’ve thankfully spent more than a decade in the fashion industry. I’ve been fortunate enough to have formed great working relationships with some of the best specialists to ensure the collection looks, feels and fits exactly as it should. 
Contact Information:

Sang

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