NEOMATCHA – A New Reason to Drink Tea
Rooted in Japanese tradition, NEOMATCHA ventures to introduce a modern approach on an ancient custom.
The Japanese tea ceremony, established by Zen-master Sen-no-Rikyu, is more than just drinking tea; it is a spiritual journey that embodies harmony and tranquility. Inspired by the traditional ceremony, NEOMATCHA is focused on creating a community of health driven individuals that incorporates simplicity and peace into a daily ritual. We hope that every moment with our matcha is full of zen.
To produce the freshest matcha, NEOMATCHA has chosen tea farmers who combine traditional methods with modern technology. Prior to the Spring harvest, green tea fields are gradually covered in order to reduce the amount of sunlight exposed to the leaves. Shading is only implemented for high-grade teas that are used to produce the some of the best matcha in the world. By reducing natural photosynthesis in the leaves, the plants increase chlorophyll production, which gives our matcha its vibrant color.
While green tea is harvested in many countries such as China, Vietnam, and Indonesia, only Japan produces the highest-quality matcha. Our matcha is cultivated in Nishio, which is located in the heart of the Aichi Prefecture. Nishio’s ideal misty climate and rolling hills makes it the perfect region to produce a very high grade Japanese green tea. The tea produced in Nishio has a much deeper taste and aroma as well as a more vibrant green color.
Matcha, the unsung superfood, is a finely stone ground, green tea powder that contains a wealth of antioxidants, amino acids, chlorophyll, and other vitamins and nutrients. Unlike steeped tea, the amount of nutrients consumed when drinking matcha exceeds the brewed water because you ingest the whole leaf. Matcha is traditionally prepared by adding hot water to the matcha powder and whisking to a froth.
Our ceremonial grade matcha is exceedingly rich in antioxidant, which provide protection from harmful molecules that are responsible for aging, tissue damage, and even some inflammatory diseases.
Oxygen radical absorbance capacity, or ORAC, is a method of capturing antioxidant capacities. The ORAC value of NEOMATCHA’s ceremonial grade matcha has over 14 times the antioxidant activity of wild blueberries.
Matcha is surgar-free and nearly calorie-free (less than 3 calories per serving)!
L-theanine, a natural amino acid in matcha, increases alpha wave frequencies which induces a state of calm alertness. This attribute of matcha promotes relaxation while boosting concentration. The amino acid is also known to reduce anxiety and enhance mood.
As matcha is digested, caffeine molecules bind to larger molecules, like catechins. The resulting effect is a slower breakdown of caffeine in the bloodstream, which prevents the symptoms of jittering and crashing normally caused by coffee.
Because matcha is carefully shade-grown, it contains a wealth of chlorophyll, which is natural detoxifier. Chlorophyll increases oxygen delivery throughout the blood and supplies our cells with nutrients. It therefore eliminates harmful chemicals and heavy metals from the body as well as regenerating the body on a cellular level. Matcha also contains dietary fiber, a detoxifying agent that can curb appetite and promote healthy digestion.
Metabolism & Weight Loss
Matcha is also full of catechins, which are antioxidants that help fight bacteria and infections. EGCG, the major catechin found in matcha, has the potential to boost metabolism. In fact, the concentration of EGCG is 137 times greater than the average steeped green tea. The low caffeine content of matcha prevents the production and excretion of cortisol, the body’s stress and fat storage hormone.
With your support, we will be able do the following:
- ship out the initial orders
- package and label design
- set up website
- advertising and marketing
- create a recipe book (stretch goal)