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Aug 16, 2015 3:15 EST

Nurturey: The one-stop online platform for parents to digitise and simplify their parental journey

iCrowdNewswire - Aug 16, 2015

Nurturey

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PRODUCT(S) AND/OR SERVICE(S)

Problem:
On one hand, parents have to manage an onslaught of routine information, documents, activities, etc; on the other, it is difficult for parents to follow, let alone implement, overwhelming amount of information/resources available today on parenting.

Proposition:
Nurturey helps parents digitise and simplify their journey in an intuitive, appealing and frictionless manner.

Vision:
Globally, signing up on Nurturey will be one of the first steps parents take when they conceive. It will be the ‘go-to’ platform for parents for digital tools that will set them free of anxiety in their parental journey.

Description
With its ORGANISE, NURTURE, TEAM-UP and CHERISH model, Nurturey offers productivity tools to manage every aspect of life around kids. Moreover, it aims to connect parents with only the most relevant information/resources, empowering them to be pro-active in nurturing their children. And with multi-device access, Nurturey aims to bring control to parents’ fingertips.

INTENDED IMPACT

Digitisation is an irreversible phenomenon of the modern world; and Nurturey will bring its benefits to the parents and parenting.

1) Benefits:
a) Efficiency: Saves time and reduces errors in routine activities; enables smooth coordination with family and preserves all that is relevant and memorable.
b) Effectiveness: Tap into the wealth of resources already available, but only those that are relevant to your unique child.

2) The FOUR pillars:
a) ORGANISE – The one platform.
Information, documents or responsibilities – manage everything about kids at your fingertips.

b) NURTURE – Right information at the right time:
Overwhelmed with resources around you? Let Nurturey’s algorithms proactively connect you only to the most relevant stuff.

c) TEAM-UP – Effortless sharing/ communication with other parents:
Coffee mornings, lost jumpers, invitations or general talks – plan and share effortlessly with other parents on Nurturey.

d) CHERISH – Accessible and meaningful memories:
Build and cherish meaningful memories – the whole story – of your kids and parenthood in ways beyond just pictures and videos.

SUBSTANTIAL ACCOMPLISHMENTS TO DATE

Last year, 118 investors, many parents themselves, backed us with £72,240 (206% oversubscribed).

Since then, we’ve delivered value for the shareholder money, by accomplishing all the items listed below:

Product:
1) Built and launched consumer-ready web app – (www.nurturey.com)
2) iPhone app beta launched – Our app will be a game changer in driving user engagement.
3) Android app beta launched – completing our comprehensive multi-device experience.

Note: Please see the UPDATE section for details of how to download the iPhone and Android Beta apps.

B) User traction:
1) Our signed up user number is approaching 5 figures (within 5-6 months).
2) Sign ups from 30+ countries.

C) Branding:
1) Buzzing FB page with over 10,000 likes. (https://www.facebook.com/nurtureyonweb).
2) Weekly, our FaceBook page reaches over 350,000 of the target audience and engage with over 20,000 of them.
3) Print and TV media coverage.

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USE OF PROCEEDS

Invest to build two pillars: Consumer (the King) and Product (the Queen)

Major objectives:
– Drive user base expansion and engagement.
– Enhance the product by adding flagship and addictive features across devices .

The money will be allocated approximately as below:
1) 40% Product enhancement.
2) 25% Marketing – user acquisition.
3) 15% Marketing – brand enhancement.
4) 17% Admin & overheads.
5) 3% Server and infrastructure.

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Contact Information:

Tushar Srivastava
Vatsal Goel

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