Dumu Indigenous Training Cafe
The story of the project
Participants are enrolled in a Certificate 3 in Hospitality and split their time between Dumu Balcony Cafe in Bright and Murrinhpatha Nimmipa Store In Wadeye. Each participant rotates between the two venues every two months with participants as well as families and employers supported and educated during transitions to ensure success.
Dumu (Dhudhuroa word for “Black Duck”) Balcony Cafe is not only a place for the Indigenous trainees to learn key areas of food handling, cash management, hygiene and safety, but also a place to share their culture with the general public. The Wadeye people are working in partnership with the Dhudhuroa people to support and share their culture through this program and these young people.
The ultimate goal is to develop young Indigenous employees that will have quality choices and opportunities through their training and personal growth across both cultures. Training in a mainstream business model provides the participants with quality outcomes to take back to their workplace and makes them attractive to key stakeholders in their community.
How the funds will be used
We hope to use funds to market the cafe appropriately to ensure we not only get plenty of patronage but also attract the appropriate patrons who will embrace and support the experience.
Marketing the cafe will also include telling the story to the community of Wadeye. Having our trainees work in the local store means people will see them and want similar opportunities for their children .We need to tell the story in their language and in a medium appropriate to their culture so that they can access the opportunities available.
* Website development and on line marketing – $6000
* Marketing Video – $3500
* Design and print promotional materials – $2500
* Awareness Video in Murrinhpatha Language -$4200, including flights and travel costs to Wadeye.
Some of my other work
Rebecca in partnership with the Thathangathay Foundation and Kindred Spirits Foundation have been successfully running a Marngrook Cultural Sporting event each year http://vimeo.com/109682389
Dumu Balcony Cafe works in very close partnership with Thathangathey Foundation (www.tf.org.au). Thathangathay is an Indigenous leadership program from Wadeye that is owned and governed by the community of Wadeye.
Bright is a busy tourist town with many successful cafes and we need to inform the public about how to find us and what we can offer them as an alternative dining and cultural experience. This requires specialist marketing to ensure success.