Expand offers a next generation presentation format of Afternoon Edutainment Experience for Meetings, Conferences and Conventions
General sessions space in Las Vegas is currently a $750 million plus business with in excess of 22,000* annual meetings/conventions (an average of 450 weekly) and over 5 million* annual attendees (an average of 100,000 weekly). *(Source: Las Vegas Convention and Visitors Authority LVCVA)
“Afternoon general sessions are an attendance challenge in Las Vegas. Who wants to sit through more presentations while visiting the city of glitz?” Seth Rosen – Million dollar meeting planner in the health care industry
Created by Tim Sanders – New York Times best selling author and a top rated performer on the lecture circuit – Expand, a ‘seminar within a story’, will solve a long-standing problem of delivering engaging afternoon experiences to corporate audiences by delivering higher quality, more entertaining meeting experience than current alternatives at 25% to 50% less cost.
A 90 minute presentation focused on and promoting learning, mentorship and leadership, will run late afternoons at an upscale casino on the strip, designed, directed and staged by top rated multi-award winning creative team.
Expand’s hero, Max, a young man determined to save the toy company he works for from bankruptcy, will be mentored via hologram appearances by gurus such as best selling author John Maxwell, Atari and Chuck E Cheese founder Nolan Bushnell and other high profile authors and business leaders.
“I’m truly excited about the opportunities Expand will bring to the Vegas convention circuit. This will be an inspiring ‘show’ that meeting professionals and executives can use to woo their attendees to stay engaged while in Vegas. With the combination of live presenters and entertainers along with experts via hologram plus a storyline…Expand will have attendees saying, “Wow!” Karen Harris – President, International Association of Speaker Bureaus
“Expand will be a home run for my corporate and association meeting clients, looking to bring Vegas sizzle to their content programming. Whether the convention theme is Leadership, Innovation or Motivation, Expand’s messages and entertainment value will be a fit.” Seth Dechtman – The Speaker Agency
Attendees will also be eligible for and receive continuing education credits.
Capitalization – USD 1,500,000(Looking to raise up to $1,250,000 million out of a total of $1,500,000)
Assuming very modest attendance levels, (at under 15% of capacity), initially capturing less than 2% market share (budgeting just 1,800 attendees a week out of in excess of 100,000), recoupment of investment** at that level is projected within 23 weeks from the date of the first performance (mid to late January 2016), and thereafter continuing to generate substantial weekly profits. With scaled increases in attendance in subsequent periods/years, the forecast calls for a 5 fold return on investment by 2017, and thereafter projected to grow at a rate of an additional 2 fold annually. ** investment is recouped in first position (ahead of and before any profit participation by producers) out of 100% of weekly operating profits as per Term Sheet and Financial Summary
Tim Sanders was an early stage member of Mark Cuban’s broadcast.com, which had the largest opening day gain in IPO history and was purchased by Yahoo for 5.8 billion dollars. At Yahoo, Sanders rose to Chief Solutions Officer. He’s the best selling author of four books, including Love is the Killer App: How To Win Business and Influence Friends. He’s one of the top rated speakers on the lecture circuit. He sits on the advisory boards for video application Ferriss and social matching service Good.co.
Expand’s producer Robert Topol is an executive with over 35 years of experience in all facets of entertainment and related industries including extensive experience with mergers and acquisitions and managing and building multi-hundred million dollar companies. Robert was formerly Chief Operating Officer of the multi-Tony award-winning producer of Broadway musicals presented on Broadway, West End (London) and touring (Canada, US incl. Hawaii and Alaska, Australia, Singapore and Hong Kong) productions included: The Phantom of the Opera and Joseph and the Amazing TechnicolorDreamcoat,(with Donny Osmond), Kiss of the Spiderwoman – the Musical,Showboat and Ragtime.