Princess Free Zone, a socially-conscious brand for young girls that provides an alternative to all things princess, has developed a new concept in girls’ apparel with the launch of a Kickstarter campaign to introduce an exciting and unique collection of suits called SUIT HER.
The SUIT HER initial collection for girls (aged 5-12) will offer a choice of three uniquely styled suits with high-quality materials for jackets and bottoms (i.e., pants, skirts and shorts). The suits offer fun and interesting details and are made to fit a gir’s body. Michele Yulo, founder of Princess Free Zone, has teamed up with NYC designer Karen Patwa to bring the suits to life.
With the introduction of SUIT HER, Princess Free Zone fills a void in the children’s market specifically for girls, parents, and others who desire greater variety adolescent fashion. Suits for girls are currently lacking in standard mainstream department stores and retail outlets thereby forcing girls to wear traditional boys’ suits.
With the launch of the Kickstarter campagin, Yulo hopes to secure funding in order to produce, manufacture and market the suits, which will retail on the Princess Free Zone website approximately six months after the campaign ends. Investors can receive rewards like t-shirts, books, and even SUIT HER suits based upon donated amount.
About Princess Free Zone
Created in 2008, Princess Free Zone is part of the Be Free Zone, Inc. iwth a mission to convey a message of embracing differences and empowering kids through products that defy stereotypes and offer greater options from which kids can choose: “The market is changing. We want all kids to have opportunities to express themselves through their clothing, which is why we’re creating this line of suits,” said Yulo, who sees the SUIT HER collection as a springboard to a full clothing line that will eventually include “gender cool” options for boys as well.
Princess Free Zone already offers girls t-shirts with non-stereotypical designs such as dinosaurs, sea creatures, and tools. Yulo anticipates more designs and additional product being rolled out over the next two years. All items can be found on the company’s website, www.princessfreezone.com, which also includes Yulo’s children’s book, Super TooLula: The Kind Warrior, and a blog.