Burning an additional 1000 calories per day is now as easy as putting on your shoes in the morning. By utilizing the science of thermogenesis, Toronto student Adam Paulin has created a wearable technology innovation that can aid tremendously in fat burning. After being on crowdfunding platform Indiegogo for only 12 days, the weight-loss clothing line Thin Ice has already raised over $300,000.
Thin Ice is a two product combination of shoe insoles and a vest that targets regions of the body with high concentrations of thermoreceptors. By using its patented technology, Thin Ice stimulates these regions to trick your body into thinking it’s cold. When this happens, your body responds by increasing its basal metabolic rate. The result of this is an increase in calories burned by as much as 1000 calories per day.
Although the fat burning results of Thin Ice are created by mimicking cold temperatures, the user feels only a mild cooling sensation for the first few seconds of use. After this sensation, the stimulation becomes background noise. This means that you can go about your daily activities as normal and burn fat at the same time.
Using the device can allow people to burn one to two pounds of fat per week without the aid of additional diet change and exercise. By incorporating the products into your daily routine, Paulin believes that Thin Ice can promote long term weight management.
The academic research backing Thin Ice is sound. Prestigious journals such as Scientific American, The New England Journal of Medicine, and the Canadian Journal of Physiology and Pharmacology have conducted comprehensive research trials which back the legitimacy of the product.
Despite its tremendous reach in a period of only a week and a half, all promotion of the product has occurred organically through various social media communities. This means that the ubiquity of Thin Ice has been the result of genuine market demand for the product across a variety of industries including health, fitness, wearable technology, and apparel.
As the first technology of its kind, Thin Ice has the potential to create its own subsidiary industry in wearable technology. With recent innovations in wearable tech rapidly gaining market share, there is evidence to believe that the wearable technology sector and its subsidiaries will be the next big innovation in technology in the years to come.