IHUMAN FITNESS LTD.
iHuman Fitness Ltd brings the gym into the 21st century. The company offers fitness classes that move away from conventional gyming methods – big room with lots of people and perspiration – instead downsizing it into compact, personal training sessions where people interact with instructors on a human level. Sessions are a maximum of five, meaning a low ratio of participants to instructors.
The company established its flagship gym in St. John’s Wood in May 2014. Since then it has grown to run 8 classes a day with 371 members. Along with its pop-up gym in Canary Wharf, which has attracted 100’s of people through its doors since opening in Summer 2015, the company is currently making sales of £7,560.
With £80,000 investment for 10% of the business, iHuman Fitness will open a second permanent location in Canary Wharf – to be called The Office – with its pop-up site proving that there is a market for its popular take on fitness in the area.
All going well, a third branch will open in Liverpool street by the end of 2016, and with all three sites bringing in business, by the end of 2018, the company expects to make total revenues of £1,876,700.
The idea for iHuman was born from a rather somber chain of events. Owner Mohamed El-Kadey was only young when he suffered the loss his father to a heart attack. At the age of 26 he realised his own health was taking a downward spiral and feared he might suffer the same health issues as his late dad. This prompted him to re-evaluate his health and fitness, taking on a variety of fitness challenges including the London 2010, Berlin 2011, and Paris 2013 marathons as well as taking a new approach to nutrition.
He decided he wanted to help people benefit from health and fitness – much in the same way he has in an attempt to prevent ill health for as many people as he could reach. This led to the opening of the first of his gym’s in 2014, offering small scale fitness classes that enable participants to actually learn about health and nutrition on a personal basis from instructors.
Why invest in us?
The company has already proven its business model with its studio in St John’s Wood, and it has already opened a Summer (2015) pop-up at Canary Wharf tube station, which is creating a buzz.
iHuman Fitness is built around customers, their lifestyles and their fitness needs and the company is a passionate, motivated team with ambitions to open branches of iHuman Fitness far and wide.