x

RSS Newsfeeds

See all RSS Newsfeeds

Global Regions

Global Regions ( XML Feed )
United States ( XML Feed )

Aug 7, 2015 11:03 EST

The San Luis Obispo Farmers’ Market Cookbook: A community-driven cookbook featuring simple seasonal recipes and short stories from the Central Coast of California!

iCrowdNewswire - Aug 7, 2015

ABOUT THE GAL

My name is Kendra Aronson. I’m the writer, photographer, designer, and self-publisher of The San Luis Obispo Farmers’ Market Cookbook: Simple Seasonal Recipes & Short Stories from the Central Coast of California! I’ve been hustling on this personal passion project for over 2 years interviewing, writing, visiting farms, recipe testing, food styling, coordinating photoshoots, designing—I’m so excited to share the fruits of my labor with you today! I embarked on this creative journey to create a community keepsake that will inspire folks to shake hands with their SLOcal farmers, to cook simple recipes with the season’s bounty, and to support restaurants that promote the farm-to-table mission. I hope you will be part of this journey with me by pledging your support today.

Let’s make this cookbook a tangible printed reality together!

ABOUT THE COOKBOOK

The cookbook features 196 pages of 60 seasonal recipes and 40 short stories. The recipes are organized by seasons (15 recipes per season) and are sub-divided into five categories: breakfast, light bites, lunch, dinner, and dessert (3 recipes per category). The latter part of the cookbook features short stories, interviews, and profiles of farmers, food artisans, and farm-to-table chefs. In the spirit of creating a collaborative community-driven cookbook, the majority of the recipes are provided by the food growers and crafters themselves to showcase the true taste of the Central Coast.

COOKBOOK COVER

SAMPLE PAGES: SEASONAL RECIPES

SAMPLE PAGES: SHORT STORIES

FINE FOLKS INVOLVED

Participants and contributors include: Artisan, Bautista Farms, Big Sky Cafe, Cal Poly Organic Farm, Domingo Farms, Eclair Bakery, Ember Restaurant, Esther’s Garden, Foremost Wine Co., Good Tides Bakery, Jensen Lorenzen (formerly Chef of the Cass House), Julia’s Juices, Little Red Hen Bread, Los Osos Valley Organics, Luna Red, Mama’s Meatball, Mama’s Preserves, Meze Wine Bar & Bistro, Mt. Olive Organic Farm, Native Herbs & Honey Company, Negranti Creamery, Novo Restaurant & Lounge, Old San Luis BBQ Co., PC Cattle Co., Peppercreek Family Farm, Red Barn Farm, Righetti Ranch, Rinconada Dairy, Robin’s Restsaurant, Rutiz Family Farmstand, Sally Loo’s, Scout Coffee Co., Seaside Cafe & Bakery, SLO Creek Farms, SLO Grown Produce, Sweet Pea Bakery, Thomas Hill Organics, and Y. Hayashi & Sons Farm.

MORE PHOTOS: FOOD PHOTOGRAPHY & PORTRAITS

COOKBOOK SPECS & CONTENT

  • Dimensions: 9″ x 12″
  • Length: 196 pages + 4 page cover
  • Cover: 130# paper stock with satin varnish; 3.5″ cover flaps
  • Pages: 100# paper stock
  • Binding: perfect bound
  • Printed by Hemlock Printers (carbon neutral green printer!)
  • Content: each recipe is a DPS (double-page spread); one page showcases the food photography and the other page displays the recipe instructions—this book is super photo-heavy! Each participant/contributor gets a full 1-page feature including their portrait and their story.

PLEDGES

$5 pledge = 1 handwritten thank you card
$15 pledge = 1 market tote bag
$35 pledge = 1 copy of the cookbook
$40 pledge = 1 signed copy of the cookbook
$45 pledge = 1 signed copy of the cookbook + 1 market tote bag
$65 pledge = 1 signed copy of the cookbook + 1 market tote bag + 1 market map
$65 pledge = 2 copies of the cookbook (includes 1 signed copy)
$95 pledge = 3 copies of the cookbook (includes 1 signed copy)
$250 pledge = [***For SLOcal residents only.***] Dinner prepared by Kendra using seasonal farmers’ market produce and products. Evening includes: drink, appetizer, side dish, entrée, and dessert; 1 signed copy of cookbook; 1 market tote bag; and 1 market map.
$500 pledge = As a generous cookbook benefactor, your name will be featured in print in the cookbook  + 5 copies of the cookbook (includes 1 signed copy), 1 market tote bag, and 1 market map. Additionally [***For SLOcal residents only.***] Dinner prepared by Kendra using seasonal farmers’ market produce and products. Evening includes: drink, appetizer, side dish, entrée, and dessert; 1 signed copy of cookbook; 1 market tote bag; and 1 market map.

REWARDS PHOTOS AND DESCRIPTIONS

$5 pledge = 1 handwritten thank you card

$15 pledge = 1 market tote bag

This double-sided 15″ x 20″ market tote bag is the best of both worlds: beautiful and functional. The front of the tote showcases a map of San Luis Obispo County and its 20 weekly farmers’ markets. The market information—locations, dates, and times—is displayed on the back.

The canvas is thick, hefty, and durable. Don’t forget to bring this reusable tote bag to the markets when bringing home your seasonal haul!

Printing by PRP Companies (San Luis Obispo, CA) on natural canvas with black ink.

To view more product photos of the market tote bag, please visit:
http://www.slofarmersmarketcookbook.com/shop/market-tote-bag

$35 pledge = 1 copy of the cookbook // $40 pledge = 1 signed copy of the cookbook

$45 pledge = 1 signed copy of the cookbook + 1 market tote bag

$65 pledge = 1 signed copy of the cookbook + 1 market tote bag + 1 market map

This 14″ x 20″ letterpress market map highlights the 20 weekly farmers’ markets in San Luis Obispo County. The market information—locations, dates, and times—is displayed below the halftone map in chronological order with a corresponding red pin.

The thick texturized paper has the feel of fabric which accentuates the sexy letterpress impression. This market map would look great on any wall space—framed or unframed!

Frame NOT included.
Frame NOT included.

Letterpress printing by Clove Street Press (San Diego, CA) on 100% cotton CRANE’S LETTRA Ecru White 110# with Pantone 1665 U color ink. Designed by Kendra Aronson Creative Studio.

To view more product photos of the market map, please visit: http://www.slofarmersmarketcookbook.com/shop/market-map

$65 pledge = 2 copies of the cookbook (includes 1 signed copy)

Share the love! Pre-order 2 copies—one for you and one for a friend!

$95 pledge = 3 copies of the cookbook (includes 1 signed copy)

The holiday season is right around the corner, consider pre-ordering 3 copies for yourself, friends, and family!

$250 PLEDGE = seasonal farm-to-table dinner prepared by Kendra 

[***For SLOcal residents only.***] Dinner prepared by Kendra using seasonal farmers’ market produce and products. Evening includes: drink, appetizer, side dish, entrée, and dessert; 1 signed copy of cookbook; 1 market tote bag; and 1 market map.

$500 PLEDGE = cookbook benefactor—your name in print in the cookbook!

As a generous cookbook benefactor, your name will be featured in print in the cookbook  + 5 copies of the cookbook (includes 1 signed copy), 1 market tote bag, and 1 market map. Additionally [***For SLOcal residents only.***] Dinner prepared by Kendra using seasonal farmers’ market produce and products. Evening includes: drink, appetizer, side dish, entrée, and dessert; 1 signed copy of cookbook; 1 market tote bag; and 1 market map.

PROJECT COMPLETION TIMELINE

July 27—August 27
Kickstarter campaign!

September 2015
Coordinate final photoshoots
Complete writing

October 2015
Ship rewards: thank you cards, market tote bags, and market maps
Submit design files to printer

November 2015
Receive prototype from printer
Proofread prototype and adjust accordingly
Submit final edits to printer

December 2015
Receive cookbooks!
Ship cookbooks!

January 2016
Host seasonal farm-to-table dinner for SLOcal backers who pledged $250+ to the campaign

PLEASE HELP SPREAD THE WORD!

  • Check out my ready-to-go shareable social media to easily share with others!
  • Use the campaign hashtag: #slofarmersmarketcookbook
  • Sign up for the newsletter 
  • Follow Kendra Aronson on Instagram → @kendraaahhhhh
  • Like on Facebook → Kendra Aronson Creative Studio
  • If all goes according to plan, I would like to have the cookbook in my hands (and yours) in early December 2015. However, since I will be submitting final edits in November and my printer will be in holiday crunch mode, the printing production schedule may be pushed back a few weeks. Fingers crossed this does not happen!
Contact Information:

Kendra Aronson

View Related News >
support