The global market for mattresses is set to reach $24.65bn by 2017, with the U.S. market accounting for approximately a third of the total market. Recent growth has been driven by developments in technology providing new alternatives to spring mattresses to give people more comfort and a better night’s sleep: Tempur memory foam mattresses are a popular example.
Balluga make a new type of luxury bed – one that already has major retailers and hotel groups interested to trial it in Q1 2016 – and that has been demonstrated on ITV’s This Morning and The Gadget Show.
Balluga have an active database of 900 potential customers. Below, Joe Katan, Founder and CEO, explains more about Balluga.
Balluga’s patented air cell suspension system contains integrated sensors that continually adjust the mattress’s firmness for the different areas of the body, offering long-lasting comfort that will not sag over time.
Offerings from the incumbent market players have their flaws: mattresses start sagging after a couple of years, and a poor mattress inhibits blood flow causing muscle aches and pains. Yet bed owners often feel compelled to suffer the discomfort of a deteriorating mattress for many years in order to attain value for their purchase.
Balluga’s technology is desirable not only in the retail and hospitality sectors, but also for the care home and healthcare sectors, as Balluga bed sensors can be used to help monitor patients for health and wellbeing reasons, as well as to provide comfort.