AquaThings provides an integrated Ecommerce and community experience to Action Water Sport enthusiasts, combining proprietary machine learning, and personalization and recommendation algorithms to deliver a best in class shopping experience.
- As we teach the system expert knowledge and inputs, the IP depth of the machine learning and algorithms grow to make it increasingly hard for any new competitor to catch up.
- We have exclusive rights in the category for using a proprietary AI (artificial intelligence) technology platform. Developed by the Founder, Faramarz Farhoodi, the platform is based on more than two decades of advanced military and commercial applications of AI. This results in a competitive advantage with an innovative toolbox of AI-based shopping assistants that enable AquaThings to create a new generation of smart marketplaces for water sports consumers.
AquaThings is managed by an experienced leadership team (Amazon, Target.com, IAC, Auction.com, Sequoia-backed Motosport.com, National Geographic, Natural History Museum of LA County ) – including the iconic Waterman and Professional Surfer, Laird Hamilton.