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Jul 27, 2015 10:55 AM ET

Archived: VenueNOW: The Future of the Live Event Experience. Bringing Home Comforts to Venues

iCrowdNewswire - Jul 27, 2015




VenueNOW – The Future of the Live Event Experience. Bringing Home Comforts to Venues

VenueNow is the future of tech enabled in-stadia experience. With ticket sales and concessions still forming the bulk of the stadia revenue, we expect sports teams to invest more on in-stadia experiences. VenueNow delivers on its user experience promise through its unique App software, which is easy for the current systems at venues to integrate with. The guest experience is enhanced with the ability of adaptive, context-aware technology, which offers fans all they need at a live event.


    Products & Services

    The Product was initially used in its earliest form at Cardiff City football club as Bluetooth Technology, offering Fans Digital content on Match Days.
    From that, a need for fan engagement was identified, which was supplied through wireless technology and NFC to promote a user friendly app created for the spectators’ convenience.
    This has been extensively tested at the Cardiff Blues Stadium in order to prove the concept and to build a case study.

    Problem Solved

    There are three reasons that stadia are pushing to improve engagement and connectivity with its customers.
    1. Changing demographics
    2. Luring fans away from their big-screen TV at home
    3. Boosting revenues.
    Whether by building from scratch or retrofitting existing facilities, stadia are in a fierce competition with each other to add the latest technologies.
    The changing demographic of fans is one of the reasons stadia need to add Wi-Fi connectivity.
    A Cisco report revealed that the Internet is as important as air, water, food and shelter to one in three young professionals.
    The new generation of fans cannot be cut off from Twitter, Facebook, email or instant messaging.

    Revenue Model

    VenueNow operate in a $40 billion market place and we aim to install our unique Hardware and Software into 15 high profile venues across the UK over the next 12 months:

    • Cardiff Blues
    • Newcastle United FC
    • Glamorgan County Cricket Club
    • Newport Gwent Dragons Rugby
    • Gloucester Rugby
    • Durham County Cricket Club
    • Millennium Stadium
    • Ospreys Rugby
    • Cardiff City FC
    • Scarlets Rugby
    • Swansea City
    • Harlequins Rugby
    • Hampden Park.

    We have also been in extensive talks with the following sponsors and agencies:
    • The Range
    • Heineken
    • Canterbury
    • Molson Coors
    • Pizza Express

    Exit Strategy

    The company’s exit strategy would be via a lucrative sale to a leading software company or network provider.
    These types of sales in this industry can be in excess of £40 million.






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