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Jul 22, 2015 12:38 PM ET

Archived: Asset Tracking Technologies Inc: GPS hardware and software services

iCrowdNewswire - Jul 22, 2015

Asset Tracking Technologies Inc

Asset Tracking Technologies Inc Logo


Asset Tracking Technologies, Inc. provides GPS hardware and software services to consumers, small business, and corporations to assist in locating misplaced, lost or stolen assets. We provide a variety of mini-GPS modules (hardware) that can be tracked anywhere in the world through our database, website, cell phone app, and GPS server. Our GPS module(s) are currently in 3D modeling and prototyping phases with delivery in August 2014. Our GPS server, website, database and phone app is under development and 80% complete. A few of our products and services strategic advantages are that the units have high-quality, low cost, miniature-sizes, and portability to attach to any asset, object, person or pet that needs to be found, tracked or located.

Our product roll-out plan for 2014-2015 includes all of North America. Our 2015-2016 roll-out includes South America, Europe & Africa. Our 2016-2017 roll-out includes Asia, Australia, and Antarctica with global coverage by 2018.

We define our market in the consumer & business technology sector including satellite, GPS modules, micro-chip, semi-conductor, internet, WI-FI, with both hardware and software components. The total US consumer electronics technology revenue market size was approximately $203.5bn in 2012, and is projected to grow to $207.7bn in 2014 (U.S. CE Sales and Forecast, January 2014). We currently hold 0% of this market and believe we can capture .01% of market share by FY ending 2014 (approx. $20.8mm). The number of U.S. licensed drivers with keys exceed 210mm ($6.3bn) and registered cell phone users exceed 325mm ($9.7bn).

Products / Services


A portable and versatile device utilizing GPS and Bluetooth (LE) technologies small enough for a key chain to help consumers find or locate any asset (keys, phone, ATV, vehicle, luggage, etc.) which is viewable on any device with internet access.

Have you ever lost or misplaced your keys and couldn’t find them when you were in a hurry? Not anymore! With Microtraker™ in your arsenal, your problem is solved.


A unique, portable device utilizing GPS and Bluetooth (LE) technologies to locate, track, or find personal and/or company assets that have been misplaced, lost or stolen.

Our products offer consumers and both large and small companies a centralized database location for asset locating and tracking from any device capable of accessing the internet.

Contact Information:

Bruce Hallman

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