Lululemon for 20-something men.
We built the most versatile pair of gym shorts on the planet. You can now run, swim and relax all in the same pair of shorts. Good luck trying to borrow a pair from your buddy, chances are he is saving them for a date.
Birddogs is part content, part apparel company that is quickly becoming the online activewear brand of choice for 20-something men. Our content is the show Workaholics in Newsletter and Social Media form. The highlight of our customers week is Friday at 3pm when he reads our newsletter and then proceeds to fall out of his chair laughing as he forwards to his friends. And as for the shorts, well, guys are wearing Birddogs like women wear yoga pants.
This combination of content and commerce is tailor made for a social/mobile world where the man is the primary buyer of his own clothes.
SeedApr 2, 2015$34,000at a $4,000,000 valuation
SeedJan 7, 2015$31,000at a $3,000,000 valuation