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Jul 13, 2015 3:00 EST

Annina – Granaté Prêt garments are intricate and timeless, combining couture details with ready-to-wear techniques to reach a wider clientele

iCrowdNewswire - Jul 13, 2015
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Personal Story

I am Annina King, Owner and Designer of Granaté Prêt; A collection of high-end day to cocktail designs for women. My mission is to bring intricate artistry and strong femininity into a modern social and professional wardrobe.

My first sewing experience was with my aunt, as a young child. She taught me to create clothing and accessories for my younger siblings and my dolls. As a teen, the entrepreneur in me came out, though I didn’t know it at the time! I had created a hand-embroidered wool cloak for myself, and a family friend requested I make her one, so I did. From this initial success, I was continued to design and sew more pieces, including more outerwear for sale to others and clothing for myself.

After completing a liberal arts undergraduate degree, my lifelong love for sewing, historic costumes, and designing led me to complete my Graduate Degree in Fashion Design from Drexel University, where I reenforced and added to my love for couture techniques that still inspire my line today.

Upon graduation, I worked for a mentor in her couture house in PA, while I started my own custom business, Granaté Couture, LLC. After a few years, I applied for and was chosen to be a Designer in Residence with the Philadelphia Fashion Incubator. I spent the year researching and developing my business model and design aesthetic. Now I am at the point where I am selling to my chosen clientele and need to expand to meet the next level of demand for my line.

I have shown at Fine Arts and Craft shows such as the Philadelphia Museum of Art Craft Show, one of the top 3 in the country (and my first ever show as an emerging artist). This will be my fourth year at the PMACS!

Business Description

Granaté Prét garments are intricate and timeless, combining couture details with ready-to-wear techniques to reach a wider clientele. The pieces are designed to carry a woman through the many aspects of her multi-faceted life; allowing her to transition from day and work to cocktail hour. A Granaté piece accentuates the unique feminine strength and beauty each woman possesses.

With Granaté Prêt’s exceptional quality and attention to detail, many of my discerning clients are passionately involved in the support of charitable organizations. To directly reach and service my customers, I often choose events and sales venues that dedicate a portion of the proceeds to amazing causes, which is something of great importance to me.

In the past, I have created each design and piece myself, in homage to an artisanal custom model. As I hire people to assist me with sewing, I look for them to have the sense of care and artisanal hand skills I am carrying over from my custom work. To appropriately compensate them for their expertise, my capital needs have increased.

Additionally, it has been difficult to accept as many orders as I would like from clients (individual and retail) because of financing production costs. I need more working capital to be able to produce next season’s line in response to last year’s demand.

What is the purpose of this loan?

The purpose of my loan is to be able to purchase necessary equipment and materials to help me create inventory and samples for my line. I am also looking to use this loan to establish myself as an entrepreneur with strong character and ties to the Philadelphia community through the prompt repayment of my loan and future ability to employ local Philadelphia suppliers. My intent is to remain and manufacture my products here in Philadelphia, so I can help sustain the vibrant fashion community that is emerging.

$1,000 – To create the printed fabric for my Spring/Summer ’16 line, and to begin to create the samples for this collection.

$500 – To purchase an industrial merrow/serger.

$2,700 – To purchase the final materials and pay for services supplementing the Fall/Winter ’15 fabric inventory I already purchased. This includes paying for pattern services like digitizing and pattern resizing (grading), so more of my designs can go from sample size to a full size range.

$800 – To help with the cost of my look-book and other promotional materials featuring professional photography of my line. Photographs are essential in this visual fashion industry, to communicate a brand aesthetic message, participate in events that attract clients, and bring greater visibility.

Contact Information:

Annina

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