Wild Earth: A Game with a Cause
The story of the project
Wild Earth is a unique mobile game app that will give users an opportunity to participate in fun gameplay, while contributing to real-life wildlife conservation efforts.
This app gamifies the concept of saving animals, and will allow you to rescue, rehabilitate and care for animals and habitats within your own carefully crafted world. Each animal in the app represents a real-life charity!
Partnered with 16 charities, this game offers unique facts and pop quizzes and will allow users rescue animals in need!
The game will empower the global community and transform online culture while restoring the natural world. It’s a change to the status quo; utilising online activism to achieve tangible results in conservation.
In an effort to engage more people with wildlife and environmental issues, Natalie Kyriacou created My Green World in 2013. The foundation of the company is to develop innovative and educational platforms that will enhance the efforts of global activism. Natalie noticed an ongoing trend in mobile games where they either focused on destruction and demolition, or they glamorized animals as pets and wildlife in captivity. Recognizing that these negative trends provide no tangible or educational value regarding animals, wildlife, or the environment, she set out to find a solution. This process lead her to create Wild Earth, the first mobile application with a positive impact on real-life conservation. To date, Natalie has sold her car, given up many luxuries, and contributed all of her time, as well as her entire life savings to this project. She has acquired partnerships with 16 local and international charities, all of which will be featured in the mobile game. Natalie has been selected as one of Australia’s 2015 ‘Social Pioneers’ by the Foundation for Young Australians.
My Green World is an education-oriented organisation dedicated to wildlife and environmental conservation. Formally partnered with 16 local and international charities and initiatives, My Green World is a platform for the public to connect with environmental and wildlife causes. My Green World’s primary function is a natively-built mobile game application called ‘Wild Earth’ that will give users an opportunity to participate in fun gameplay, while learning about endangered, exploited and abused animals and environments specific to certain charities. The application will be a game focused on the rescue, conservation and/or rehabilitation of animals and protection of precious environments.
96 elephants are killed every day and 2 wildlife rangers are killed every week trying to protect wildlife against poachers. Over half of the world’s species have disappeared in the last 40 years.
It is time for a change. It’s time to revolutionise the way that people connect with matters of global concern. It’s time to raise the profile of wildlife, development and environmental issues worldwide.
We have noticed an ongoing trend and problem within current models of mobile apps; games are focused on destruction and demolition or otherwise have a strong ‘zoo’ focus, glamourising animals as pets and wildlife in captivity. Users spend hours each day playing games with no actual value, so why not give them a game with charitable and educational values?
Our solution is to create a unique game that allow users to participate in real-world wildlife conservation and habitat restoration scenarios. This application gamifies the concept of saving animals, and will allow users to rescue, rehabilitate and care for animals and habitats within their own carefully crafted world. Each animal in the app represents a real-life charity!
KEY GAME FEATURES
– Pick an endangered or troubled species to rescue and raise it in your own virtual world.
– Clean up oil spills, scare away poachers and rescue marine animals from trawlers!
– Unlock new and exciting species as you progress in the game.
– Compete in educational pop quizzes to save endangered species.
– Support our 16 partner charities within the game.
– Forge relationships with other earth-saving users and join forces to rescue, rehabilitate and release more animals.
– Plant trees and flowers in your garden to improve the atmosphere.
– Create your own virtual world full of rich and diverse wildlife.
– Feed, bathe, weigh, monitor and provide medical care to all your animals.
Remember, each contribution you make within the app, whether it is rescuing a panda or buying a pocket of rainforest, will truly contribute to charities around the world that support that particular cause.
Each animal and environment within My Green World represents a real-life charity! My Green World gives users the opportunity to learn about endangered, exploited, and abused animals and environments and to make donations to specific charities as they advance in the game. The application focuses on the rescue, conservation and/or rehabilitation of animals and the protection of precious environments. Users will be able to select various animals and environments from the natural world that are in dire need of support and to place them in a personalised rehabilitation and environment-building centre to nurse them back to health!
CHARITIES WE REPRESENT
Our charities have been carefully selected to ensure that no animal, human or habitat is exploited. They include Sea Turtle Conservancy, Borneo Orangutan Survival Australia, Dogstar Foundatoin, Whale and Dolphin Conservancy, African Conservation Foundation and many more!
To see our full list of partner charities, please visit:
IN THE MEDIA
Want to find out more about us? Check out some of the articles that we have been featured in:
How the funds will be used
Of course, the development of the game requires ongoing funding for its continual enhancement, so we are always looking for investors and donors to lend their support!
This game will be in the App Store next month!
Some of my other work
Natalie’s game will be in the App Store next month! You can keep track of it through the following links: