WildHitz.co.uk is a 24 hour online music TV station, showcasing videos from artists such as Calvin Harris, Jessie J, Sam Smith, Lily Allen and Taylor Swift and featuring lifestyle video updates from the UK’s top bloggers.
WildHitz.co.uk is a 24 hour online music TV station, showcasing videos from artists such as Calvin Harris, Jessie J, Sam Smith, Lily Allen and Taylor Swift and featuring lifestyle video updates from the UK’s top bloggers[1].
The platform was initially launched in the Netherlands in 2013, which now boasts over one million regular viewers[2]. It was launched in the UK in November 2014.
Wildhitz´s vision is to create a global leader in innovative online music video and entertainment streaming by providing a platform for free streaming and sharing online user curated popular music videos.
The platform´s technology uses a Streaming video IPTV music station and a new interactive music station with full HD video and audio and gives the user the option to create playlists and share with their peers through various social media channels.
[2] http://www.ddigitalpr.co.uk/?p=106
Wildhitz aims to address hot market trends in digital music revenue, streaming and video. It plans to proceed to other core markets (Germany, Denmark and Italy) by targeted campaigns on social media and also plans to target a new market every three months.
Hans Perukel, CEO of WildHitz said: “We are looking into all opportunities to develop our relationships with labels and artists in the UK who will want to utilise our unique viewer experience. We see the UK as a logical step, the country of very popular WildHitz artists, Calvin Harris, Jessie J, Sam Smith, Lily Allen.”
Wildhitz is looking to raise £429,900 for 7.4% equity. The purpose of this round is to maintain growth in the Netherlands and in the UK and expand to Spain and Italy.
The funds raised will be deployed as follows:
Marketing:
IT:
CFO:
[3] £1 = €1.395: Financial Times 18/6/15
WildHitz, like other music platforms, generates and stores valuable data about its consumers preferences and behaviour.
For this reason, large consumer platforms have shown an active interest in the music industry, and thus represent likely potential exit routes contingent upon a successful fundraise and implementation of the business plan.