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Jul 1, 2015 9:30 AM ET

Archived: Southbourne Brewing: Opening a 20 barrel brewery with taprooms and tourists visitors centre in the heart of Bournemouth

iCrowdNewswire - Jul 1, 2015

Southbourne Brewing


Opening a 20 barrel brewery with taprooms and tourists visitors centre in the heart of Bournemouth



Currently we manufacture, market, sell and distribute consistently high quality ales in South East Dorset. Our portfolio contains a diverse range of 8 ales, one of which won a silver medal at the “2015 International Brewing Awards.” The company branding is very strong and facilitates sales of the product and high value merchandise. Voted best new business 2014 in Dorset Magazine’s Food, Drink and Farming Awards. Temporarily brewing in spare capacity at Lyme Regis Brewery.


    Products & Services

    Southbourne Ales- Sold direct to independent, local and premium establishments as craft beers with Art Deco designs. Already established range ready for local market expansion with the new brewery.

    Paddler Light Ale 3.6%. Sunbather Red Ale 4.0%. Headlander Bitter 4.2%. Beach Comber Brown Ale 5.7%. Cliff Riser Pale Ale 4.5%. Grockles Blonde Ale 4.5%. Late Swimmer Old Ale 4.5%. Stroller Oatmeal Stout 4.6%.

    National/International Brand- sold wholesale to supermarkets, pub companies and wholesale distributors. Work already underway on brand names, beer styles and recipes. The designs are Art Nouveau. Brands to be entered into competitions to maximise brand awareness and value.

    Problem Solved

    Our new brewery with a town centre location will be supported by significant on site sales through the tap room, which will also serve as a marketing tool for the brands. The local specialist brand “Southbourne Ales” will be direct delivered to small and independent businesses with an emphasis on product and service quality. The national/international brand “Tingay’s” will be sold to wholesale distributors, supermarkets and pub companies. Having the two brands enables us to make the most of the brewery facility and maximise both brands value. Pushing for National sales would normally be to the detriment of local sales and as well as reducing the price locally.

    Revenue Model

    Currently we sell direct to licensed trade (a mix of restaurants, pubs, hotels, off-licenses, gift shops and festivals). The past 18 months have seen repeat orders from 96% of customers and regular orders from 90% of those approached. We have only targeted a fraction of the market in hand picked locations to reach the widest consumer demographic. Our prices are high to reflect the products craft status and level of quality. Sales direct to customers at festivals and food fairs have been strong, as well as building brand awareness. Merchandise sales of postcards, fine art prints and T-shirts have indicated that a brewery store would also gain considerable revenue from such impulse purchases.

    Exit Strategy

    In three to five years time, the potential sale of our national brand will raise a predicted £50M. This will then be used to buy out those shareholders who wish to exit the business; potential returns are expected to be at least 25 times the initial investment based on the total value of the business. Remaining funds will be used to invest in local growth and a new brand for the National and International markets. The business will then work at delivering potential dividend returns; with the potential of selling the new national brands off.
    It is proposed that the business works towards a friendly buy-out by the workforce, this shall be facilitated by an employee share savings scheme.







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