Fond, LLC will be a small, homemade grocery store in the Highlands neighborhood of Louisville, KY where I will source and sell local products, prepare items by hand with real ingredients, teach cooking classes, and offer 5-course private dinners with menus that change weekly. I will sell things like ready-to-heat appetizers, small meals, and cookie dough.
I have been dreaming about opening this business for nearly a decade, and with a little financial help, I can make that dream a reality now that I know what I’m doing! My work feeds my soul, and my customers constantly tell me that they can taste love in my meals. The products I will be selling are items that have been wildly popular with my clients, including risotto cakes, fig pizzas with prosciutto and parmesan, and chocolate fudge cake with whipped coffee buttercream icing.
My customers will be people who care about what they eat, about locality, about small businesses, and about consuming delicious, exciting meals. Foodies. Working couples. Parents. People who love to entertain. I will be directly bringing my loyal customer base from the past 5 years to Fond with me when the store opens.
The biggest challenge is the cost of rent in the Highlands. This loan will help me pay rent for the first couple of months. This store will be my whole world, and I will pour all the passion, creativity, and love that I have into its success in hopes of making Fond a Louisville staple.