Music Audience Exchange
Content marketing for brands leveraging influential music artists
Founded by digital marketers, MAX was created to help brands use technology to reach audiences in an era where it’s increasingly difficult to make an impact with consumers. The result is a content marketing platform that uses the power of music to forge meaningful connections between a brand and its target market.
MAX uses data to match brands with emerging and independent music artists for cobranded advertising campaigns that speak directly to the consumers brands want to reach. Through the MAX ad network (which includes internet and terrestrial radio, display and social media), MAX is able to deliver measurable results for both brands and artists.
Unlike traditional sponsorships, MAX turns artists into genuine brand ambassadors, pairing them with brands they like and offering them tangible results from the campaigns. As a result, brands are able to break through the clutter of advertising and form a genuine connection with these artists and their passionate and growing fan bases.
Founders
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Founder @ReachLocal (NASDAQ: RLOC), @Music Audience Exchange @PinYada Investor @SmartThings Studied at @University of Louisiana, Lafayette, @Centenary
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One of the Original Founders
Prof of Management: Berklee; Advisor to numerous innovative companies large and small; Angel Investor
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Founder
Director of User Experience, former @RealPage @ReachLocal (NASDAQ: RLOC) @Match.com studied at @Texas Tech University
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VP Strategy
Justin is a former executive leader at the global digital marketing firm, ReachLocal, and brand marketer at USATODAY.com.
Traction
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Customer
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Funding
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SeedMar 1, 2015$500,000
Investors from previous rounds
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Founder @ReachLocal (NASDAQ: RLOC), @Music Audience Exchange @PinYada Investor @SmartThings Studied at @University of Louisiana, Lafayette, @Centenary
Team
Employees
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CEO
Founder @ReachLocal (NASDAQ: RLOC), @Music Audience Exchange @PinYada Investor @SmartThings Studied at @University of Louisiana, Lafayette, @Centenary
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Director of User Experience
Director of User Experience, former @RealPage @ReachLocal (NASDAQ: RLOC) @Match.com studied at @Texas Tech University
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Chief Revenue Officer
Previous: @ReachLocal (NASDAQ: RLOC), @Yodle, @NeuStar, @Hibu (formerly Yellowbook). Studied: @Virginia Tech Pamplin School Of Business
Advisors
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AdvisorMAX is literally going to change the shape of the music industry. Super excited to be a part of it!
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Advisor
Partner @Gil Penchina @ Flight.vc, Prev @Liquidnet @ReachLocal (NASDAQ: RLOC) @GCA Savvian • Edu: @Berkeley , @UCLA MBA
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Advisor
Co-Founder @Music Dealers, Co-Founder & Managing Partner at Domino, Partner @SportsLock
Attorneys
Board Members
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Board MemberNathan is a proven executive having taken a company from founding through IPO. His maniacal focus on execution is unparalleled. I love CEO’s that can sell!!
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Board Member
Founder @ReachLocal (NASDAQ: RLOC), @Music Audience Exchange @PinYada Investor @SmartThings Studied at @University of Louisiana, Lafayette, @Centenary