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Jun 24, 2015 8:59 AM ET

Archived: Innovation Makers: a new design for a stroller with form and functionality

iCrowdNewswire - Jun 24, 2015

Innovation Makers

Innovation Makers


Our bridgehead product ‘OmniO Rider’ (former working title – Little Rider), is a new design for a stroller with form and functionality which we believe is unique in the sector. OmniO Rider is designed to offer convenient portability to parents of active pre-school children aged from six months to 22kg (approx. 5 yrs), whilst providing children with a comfortable and safe environment to sit and rest. OmniO will be one of the lightest (less than 6kg), most compact 50 x 40 x 20 cm when folded and portable strollers on the market.

Important Note: This is our second round of fundraising to support our revised business plan that now includes international sales, as soon as we launch OmniO Rider, following our successful Trade launch at the Harrogate International Nursery Fair in March 2015.

Since we successfully funded on Crowdcube in November 2014, we have:

Developed the product to a Mk4, pre-production prototype with a braked omni-wheel.
Filed applications for a second patent, including the braked omni-wheel and the registered design.
Successfully registered the EU Trademark for ‘OmniO’ CTM013686886
Completed development of a range of OmniO accessories including a rain cover, foot muff, an insulated bottle bag, lunch bag and change bag.
Launched OmniO Rider to the Trade at the Harrogate International Nursery Fair (HINF) to great acclaim.
Exhibited at The Gadget Show Live as a finalist in the British Inventors’ Project.
Won two prestigious product design awards including the:
Baby Products Association’s – Innovation Award 2015
Gadget Show Live’s – British Invention of the Year 2015
Won multiple business awards including:
Gloucestershire Innovation in Business Award 2015
Start Up Business Award – Winner (Welsh Business Awards 2014)
Welsh Business of the Year – Overall Runner-up (2014)
The scope of the business has increased significantly since Harrogate. We have been amazed by the interest in OmniO Rider, from UK and international buyers and distributors who attended the show, and those who didn’t but who heard about OmniO Rider through our extensive media coverage, with a combined coverage of 24+ territories. To date we have received three letters of intent (covering 8 countries) that already exceed our original overseas sales forecasts. We have had early discussions with Virgin’s Brand Alliance Manager (Charles Vine) and OmniO Rider will be made available to Upper Class passengers in the Gatwick Clubhouse, as one of the 90 or so brands they currently work with. We will also have a direct sales channel through www.omnioworld.com our e-commerce website and through exhibiting at consumer baby / nursery fairs.

Like many parents, we encouraged our young sons to walk extensively, to develop their confidence, stamina and self-esteem. As a family we travelled widely, both domestically and internationally, and like families worldwide: we needed an ultra-lightweight, compact, highly portable stroller able to transport pre-school aged children. Unable to find a suitable product on the market, we established Innovation Makers in 2013 to bring an innovative, practical solution to market.

We have established an experienced team of outsourced partners in product design, engineering, finance, manufacturing, marketing and PR. Many of them have young families meaning OmniO has been designed by parents, for parents.

Our Mk4 prototype demonstrates the folding functionality of the design and omni-wheel steering system and production is planned to commence in December with landed product expected for delivery to retailers in March 2016.

OmniO Rider offers many features and benefits. Please request our Business Plan for a detailed Product Specification.

Intellectual Property

We have filed IP applications for:

UK Patent no. GB1411264.3 filed 25/06/2014 (based on Mk2 design)
UK Patent no. GB1502654.5. filed 17/02/2015 (based on Mk4 design)
Registered Design no. EM002634808. filed 16/02/2015
The following IP has been granted:

EU Trademark for ‘OmniO’ registered CTM013686886 16/02/2015
Our vision for the company

With Samantha’s background in product design education and Markus’ business management experience, we founded our business to bring OmniO Rider to market and we have built a team to support our vision. Parents’ and children’s needs are foremost in the range of nursery and family travel sector products we produce. They will be stylish, with clever yet simple functionality at their heart, and manufactured using premium quality materials. We aim to enhance the lives of busy families enabling them to enjoy stress-free travel.

Why do we need investment now?

We feel we have achieved a great deal to date – Mk4 OmniO Rider prototypes and accessory range, patent / registered design applications and secured the OmniO® trademark, branded website, successful trade launch and marketing and PR campaigns to raise brand / product awareness. We are seeking investment to produce the tooling to manufacture OmniO Rider, to complete the commercialisation of the range of OmniO products and build on the market awareness as we manufacture OmniO Rider to be in the shops for spring 2016, to capitalise on this market opportunity. For further details, please request our Business Plan.

Contact Information:

Markus Warwick
Samantha Warwick
Nick Shepherd
Nick Morrell

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