Niume is the world’s first collaborative blogging platform. Growing by 20% each month, and with more than 400,000 monthly users, Niume is disrupting the way content is created and distributed online.
The digital marketing industry is experiencing a huge shift: the spread of ad-blocking software, and the saturation of the market, mean that traditional message distribution tools are no longer as efficient as they once were.
The founders of Niume have brought together their mathematical know-how to create algorithms that bring together the best content.
In just over a month of commercial activity, Niume has already signed six clients across the UK and US and have begun generating revenues. Niume’s other key highlights include:
– Growing by 20% each month with 11,000 content creators and a monthly readership of over 400,000 at present.
– Several spheres and individual posts on Niume have been shared by very big organisations including the BBC and Lonely Planet, as well as high-profile celebrities such as Andy Murray.
– Despite its early stage, Niume is already generating revenues from its content marketing services and the company has forecast that these revenues will soon cover most of the running costs of the platform.
– Niume has over 150,000 followers on Twitter and 20,000 fans on Facebook.
Today, the digital marketing industry is moving towards content marketing, which involves the creation and distribution of high-quality content. There are two challenges presented by this: finding the best content by interest area, and building an engaged audience. For most, this is a close to impossible task.
Niume was created by a group of close friends who share a vision: to make the experience of browsing the web useful, fun, and rewarding, and to help interested readers reach the best version of the content they care about, with no noise in between.
Niume bring together content creators who then post in collaborative blogs (called “Spheres”) with pre-existing large audiences. Niume bridge the gap between high-quality content, innovative creators, and readers who are passionate about what is being shared.
Niume content pieces cover almost every interest area but the highest engagement so far has been in the spheres of Travel, Photography, Art and News. A couple of these spheres have now had close to 1,000,000 views, demonstrating the commercial opportunity that is ripe for Niume to exploit.
There have been several high-profile exits in this space in the last couple of years, for example Tumblr being acquired by Yahoo! in 2013 for $1.1 billion, as well as Friend.ly by Facebook and Livestock by Pinterest for undisclosed amounts.