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Jun 19, 2015 1:03 EDT

#BirthOfABrand – Pickle Bird Clothing

iCrowdNewswire - Jun 19, 2015


Pickle Bird Clothing came to be when it’s creator, Katekani Baloyi, posted a few of his “designs” onto his social media pages and got numerous requests to turn them into hoodies and t-shirts.

The challenge was that Katekani only created new designs every six to twelve months – not great for the business model. So why not crowdsource designs from the multitude of very talented South African artists who don’t know how to monetize their talents?

It starts with the idea… Next, we conceptualize the idea.

Artists can focus on what they do best, creating amazing designs, for which Pickle Bird Clothing pays them a fixed fee upon production of the style with their work, and a percentage of each unit sold thereafter. This will give our artists a chance to gain exposure for their work while earning an income they otherwise never would have recognized.

Our target market is the youth market aged 15 to 40, LSM 8+ in the premium segment. Our pricing will range from R 199 to R 349 for t-shirts and R 449 to R 749 for hooded sweatshirts. There will be scope to expand our product offering once the business is established.

To begin with the brand will be available on-line via our various social media channels (Facebook, Instagram and Twitter) and a handful of boutique stores.

In recognition of your support, certain “perks” have been made available when you ‘Browse & Buy Rewards’.

Then we finish the idea. The supplier is briefed.

Our Milestones:

Milestone1: The Bare Basics!

R10 000

This will cover the following:

– R 8 000 Stock

– R 2 000 Deliveries

Milestone 2: The Nice-to-Haves!

R45 000

This will cover the following:

– R 25 000 Stock

– R 5 000 Deliveries

– R 15 000 Marketing

Milestone 3: The Dream!

R150 000

This will cover the following:

– R 50 000 Stock

– R 10 000 Deliveries

– R 30 000 Marketing

– R 60 000 3 months’ salary so I can go full time

Then we sample. And voila, a Pickle Bird creation is made real!

Talk about us! We can’t spread our message without your help!

Our Thundafund URL: www.thundafund.com/picklebirdclothing

Like us on Facebook: www.facebook.com/picklebirdclothing

Tweet Us: www.twitter.com/picklebirdza

Follow us on Instagram: www.instagram.com/picklebirdza

Let’s Chat: [email protected]

Contact Information:

[email protected]

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