Fashion Label Love Brigade Relaunches with “The Box That Changed The World”
FOR IMMEDIATE RELEASE: (New York, NY) Just after 9 years since the compelling clothing brand first settled their edgy roots in the big city, Love Brigade is proclaiming their brand revival with a monumental relaunch approaching in Fall 2015. The brand’s main goal lies in making strides to revolutionize the “monthly subscription service” trend via “Souldier Supply Kits”: crates packed with garments and gifts sought to empower the warriors, dreamers, activists, and lovers within us all. Love Brigade has always focused their identity in showcasing social positivity through streetforward style for men and women, but now they have gained the perspective to globalize their mission and take it to the doorstep of every seeking individual.
The influential brand’s first order of business in marking their triumphant return is a Kickstarter campaign set to launch to the public on June 1st. In order to jumpstart production (for the mens, womens, babies, and new LGBT “prolove” line), Love Brigade has set a minimum funding goal of $20,000, but has also provided several stretch goals to encourage even more possibilities and growth towards their vision. Reaching their maximum funding goal would present Love Brigade with the means to establish a clothing line for all ages (kids & teens collection), and all sizes (plussize collection). In addition to that, the brand will use supplemental funding to further their reach to charities and projects, and as much as $750,000 towards a global launch, in order to propel their mission to its utmost potential.
Of course, none of these goals are nearly as tangible without the support of hundreds of backers, so Love Brigade will offer a variety of rewards as incentive for pledges. Gifts include (but are not limited to) handwritten thank you cards, exclusive tshirts, special “Souldier Supply Kit” subscription offers, custom design collaborations, and even a private insight trip for two to NY and Florida.
About Love Brigade
Since Love Brigade’s original launch in 2006, the brand vigorously thrived and was carried in many notable stores across the US, Japan, Canada, and the UK, alongside two selfbranded stores in Williamsburg, Brooklyn, and online. To this day, the mission to unite the world in love and passion has not ceased to radiate in the hopeful and dedicated heart of owner, Alyssa Key. Though in lieu of the brand’s current outlook, Love Brigade will focus first on online efforts to generate a broader audience,with potential future plans of resurrecting their retail chain. As expected, the brand will continue to maintain their covetable style perspective, but now at a more moderate price point, because Love Brigade isn’t just a brand that fans can stand behind; Love Brigade is a mission that the world can stand with.
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