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Jun 13, 2015 1:13 PM ET

Archived: Philly Bread: Our signature product is called The Philly Muffin which is the best English Muffin out there…there’s no other product like it on the market

iCrowdNewswire - Jun 13, 2015


Personal Story

My name is Pete, and this is my second Kiva Zip loan. My personal story hasn’t changed much since I raised my first $5,000 with Kiva Zip last year -which I paid back a year early! I am still an entrepreneur in love with bread. And running Philly Bread is the only thing I can see myself doing.

Starting ventures must be in my DNA. As a young boy, I would set up yard sales with whatever I could scrounge up – matchbox cars, lamps, cards, etc. Around the same time in my life, I had a tendency to invent and market unusual frozen candy bars. Then, in the 6th grade, my parents gave me a CD burner so I could create and sell mixtapes to my peers. Beginning in my sophomore year of high school, I represented my high school peers as the class president. My entrepreneurial spirit kicked in again, and I hosted several concerts that raised thousands of dollars for my school.

In college, I was at it again. I designed my own college major titled Globalization and Entrepreneurship. With the help of my professors, I wrote and received two grants to study and implement urban agriculture in Springfield, MA. In the last 18 months of college, I successfully created an employment training program called New Growth Gardens, which installed mid-sized community gardens with youth workers.

Bottom line, I live to “make it happen”. I have always been an entrepreneur, and now I run a bread company in Philadelphia called Philly Bread.

Business Description

Philly Bread makes bread that excite the 5 full time bakers. Our signature product is called The Philly Muffin which is the best English Muffin out there…there’s no other product like it on the market. It comes in many flavors like Brioche, Everything and Sesame. But we also make breads that feature non-GMO whole grains that get toasted, milled and cooked just prior to mixing. Two popular varieties of these breads (which we call porridge breads) are “brown rice and sesame” and “sweet polenta.” If good coffee is made with freshly ground beans, then shouldn’t good bread have freshly milled grains in it too? We even do sourdough donuts.

The bread is baked and delivered 7 days a week to local grocers such as the Fair Food Farmstand in Reading Terminal market, restaurants, and cafes. Recently we started selling bread out of the bakery and participating in two of Philly’s busiest Farmer’s Markets -City Hall and Rittenhouse..

Since we raised our first loan from Kiva Zip, we have grown in big ways. One year ago, Philly Bread was mostly a one man operation that baked four days a week. Today there are 6 full time staff and two part time people. We are now able to say we mill our own grains in house. Sales are many times what they were and we have invested heavily in industrial baking equipment (big mixers, slicers, a stone mill, a donut fryer and refrigeration units among others). We have attracted a lot of media attention (http://www.nbcphiladelphia.com/news/business/Baker-Aims-for-Bread-to-be-Phillys-New-Iconic-Food-264471921.html ) and learned some important lessons.

What is the purpose of this loan?

Since we started Philly Bread, we have been functioning in a wholesale model – making bread at our Olney location and delivering it to stores, restaurants, and cafes. We have decided to turn the current bakery into an actual retail front where we will be able to sell direct to customers. We hope the expansion will benefit the community who wants to pick up their fresh bread direct from us, and that we will be able to employ more locals as we grow!

Specifically, the loan usage will be on:
Redoing storefront and create retail space: $2,000
Office equipment: $1,000
Uniforms: $300
Dough divider: $5,000
Tune up an oven built in 1958: $1,700

Contact Information:


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