PRODUCT(S) AND/OR SERVICE(S)
Treadmills instil dread yet running is the number one activity in fitness clubs: ~50% of members use treadmills. Despite this, clubs can deliver a crammed experience likened to a battery farm.
We felt it was time for change, harnessing the latest technology to create exceptional, immersive film-based experiences. We started with the Zone dome, bringing business class running to treadmills, and are extending into cycling and rowing.
We’re enjoying demand for new, imaginative ways of transforming the wider indoor exercise experience too:
• Embedding our content within fitness equipment screens.
• Creating a multi-channel streaming service (RunTV) aggregating the best running video, shows and film (www.RunTV.tv).
• Adding gamification to Zone domes for new challenges & interactivity.
• Riding cycling’s growth with WorldRide immersive studio solutions.
• Transforming spaces with active lifestyle and nature scape films (MotionArt).