True Link protects seniors from predatory and fraudulent charges. One in three seniors has lost money to fraud – a total loss of $36b a year. We offer seniors and their caregivers a customizable Visa card with individualized controls that specifically protect against the types of fraud affecting the elderly.
From senior living to retirement savings to health insurance to adult diapers, companies have made billions adapting mainstream products for an aging market. The message is always “be prepared with extra protection, so you can live happily and independently longer.” Banking is the only major industry where this hasn’t yet been done. It’s inevitable that someone will make a billion dollars adding independence-preserving safety features to a normal debit card marketed to the aging population.
Overview and press links on Wikipedia: http://en.wikipedia.org/wiki/True_Link