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Jun 8, 2015 10:34 AM ET

Archived: Jars of Life: We want more people to make their bellies happy havens for gut-friendly bacteria the natural way: using good old-fashioned raw fruit and veg

iCrowdNewswire - Jun 8, 2015

Jars of Life

Sweet Umami was founded by Hollie Newbould and is now a partnership of three people. We are dedicated to finding ways to encourage people to feel good by eating real food that is mostly made of vegetables or fruit and hasn’t been overly processed. In the process of building our meal delivery business, we’ve discovered that our clients love the regular fermented accompaniments to many of their meals. Now we want to begin selling two of them: our signature vegetable salad called Four Raw and a fermented ketchup, in whole foods shops and on our website. These preserved fruit and veg are very much alive, making them fantastic concentrated sources of gut-friendly bacteria. This is the reason we’re calling these ferments Jars of Life.

There are some properly pickled (fermented) products already out there, like sauerkraut and kimchi. Milk kefir and kombucha are also on the rise, but these are quite hardcore when it comes to flavour. Our ferments pack less of the sour punch and more of the fresh-pickled crunch so many of us are used to.

Because we also make and deliver meals based on the ‘ideal plate’ nutritionally speaking, we have been able to come up with some really beneficial rewards for your kind support, incuding the opportunity to have a ferment made just for you with some of your favourite fruit and veg. Health or cooking enthusiasts can join Hollie for a day-long workshop covering the key bases when it comes to cooking and eating well every day, or have us plan your fantastically nutritious and tasty dinner party; alongside a menu created according to your taste and cooking experience, we’ll send you the recipes too. Please take a look through them all. 

This project is about going back to our roots: fermenting is one of the oldest practices of food preservation there is and it’s an enormously important one – particularly in a world where our food is so often nutritionally impoverished by artificial processes and intensive farming methods. Do your digestive system the biggest kindness you can and have a jar of fermented veg in the fridge at all times for regular snacking! Thank you for your support and please share with anyone you think might be interested.

Contact Information:

Hollie Newbould

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