We are a husband and wife team with an enormous passion for amazing beer! We decided about a year ago to stop sitting on the sidelines and get involved in this industry that we care so much about. We began conversations with a bottle shop family from the east coast, and after many phone calls and a trip to Boston, we decided to team up with Craft Beer Cellar to bring this concept to our hometown of LA!
Our previous work experiences have taught us an enormous amount about running a successful business, both from a financial standpoint, but also from a community and social sphere. Gabe spent many years running a financial firm and I hung my hat in the educational arena (very LAUSD proud), honing my skills at teaching & educating. Together we built a insurance brokerage firm and while we had a ton of fun and learned a lot, we have always yearned to create that small, neighborhood business that would be a meeting place for people with similar passions, where we could make a difference in our community and for something that we care deeply about (our dog’s name is Chimay, by the way)!
Eagle Rock, rawks and we love it! We both grew up in this area and bringing a conceptual Craft Beer Cellar bottle shop and tasting room to our ‘hood makes us so freakin’ happy. Our passion for these communities (both Eagle Rock + good beer) runs deep and this idea has been at the center of our hearts and minds for years. We look to build a tasting room, where we, too, can enjoy one of eight rotating taps of some of the best beers in the world, from the smallest, artisanal brewers in LA to the deep countryside in Belgium or Germany. Our bottle shop will follow the same mantra of the best beers we can get our hands on, from the US and beyond.
In addition to amazing beer, you will be in good hands at Craft Beer Cellar Eagle Rock with our entire staff. We pride ourselves on being #BeerGeeks and it’s something we take very seriously. We spend our days and nights (when we’re not working on the store) deepening our education and palates for this industry and all that it entails. We are all Cicerone Certified Beer Servers and Gabe & I hope take our Certified Cicerone® (second level) exam by the end of the year. Why Beer Geeks and not Beer Snobs? What can you learn from a snob? Our point exactly. We only barely scrape the surface in the craft beer educational field. We are always proud to share with you what we know and what we don’t.
Craft Beer Cellar is committed to driving the growth and awareness of craft beer through hospitality, education and support of exceptional beer.
Craft Beer Cellar Eagle Rock will be a hip bottle shop and tasting room, offering the most amazing beer from all over the world. The largest selection of beers in our tasting room and bottle shop will, undoubtedly, be from the Eagle Rock, LA, and CA communities, but we will spend time exploring beers that we think are worth talking to you about, from every corner of the world!
As community members we understand that Eagle Rock is already known for its eclectic charm and artsy culture, so it makes perfect sense for us to put this kind of crazy business right in the middle of it all (crazy good, that is)! We want to be a positive addition to our community, adding to the already amazing beer culture that exists and helps solidify Eagle Rock’s place in (beer) history. Our plan is to keep our store pretty industrial so that the beer is the star, the pop of color and the art!
Indiegogo-Exclusive Sticker & T-shirt graphic, by local artist BHAB!
Custom 6-Bottle Reusable Bag for safely transporting your bottles.
Indiegogo-Exclusive t-shirt!
Craft Beer Cellar Trucker Hat