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Jun 8, 2015 8:15 EST

0815 Watches: Watches with a unique interchangeable bezel system

iCrowdNewswire - Jun 8, 2015

0815 Watches

Seamless Versatility. Infinite Possibilities.

There are 2 components within the 08/15 System, the Watch Base and theInterchangeable Bezels.

  • The Watch Base is a precision machined, stainless steel, barebones body that houses the functional components of a watch.
  • The Interchangeable Bezels, each with their own distinct character, lock on to the Watch Base, supplementing an otherwise basic watch with a touch of style and identity that complements a wide variety of sartorial ensembles.

Working together, these 2 components create a unique watch system that allows you to effortlessly dress up your watch in a variation of bespoke styles, providing a seamless versatility tailored to our ever-evolving lifestyles.

___________________

 

Component 1:
Watch Base

Component 2:
Interchangeable Bezels

 

Complete Collection

The Pledge

1 Bezel of your choice

$19 USD
(Includes bezels and straps unlocked from stretch-goals)

1 Watch Base (Jet Black or Ash Grey) + 2 Bezels of your choice

$79 USD – Super Early Bird
$89 USD – Early Bird
$109 USD – Supporter

1 Watch Base (Jet Black or Ash Grey) + a set of 4 Bezels (1 of each bezel design)

$129 USD – Core Supporter

2 Watch Bases (Jet Black and Ash Grey) + 8 Bezels (2 of each bezel design)

$249 USD – Collector

2 Watch Bases (Jet Black and Ash Grey) + 8 Bezels (2 of each bezel design) + Limited Edition Collectors Case

$999 USD – Valued Collector

 

 

Stretch Goals

Stretch Goal #1 – $40k USD

Unlock additional strap colorways when the campaign reaches $40,000 USD in funding. Upon unlocking this Stretch Goal, the straps will be available for purchase under the “Bezel” perk.

Stretch Goal #2 – $50k USD

Unlock the Carbon Fiber & Marine Blue bezel designs when the campaign reaches $50,000 USD in funding. Upon unlocking this Stretch Goal, the bezels will be available for purchase under the “Bezel” perk.


Stretch Goal #3 – $70k USD

Unlock the Whisky & Chardonnay bezel designs when the campaign reaches $70,000 USD in funding. Upon unlocking this Stretch Goal, the bezels will be available for purchase under the “Bezel” perk.

 

Watch Specifications

Movement: Swiss Ronda 763
Case Material: Stainless Steel 316L
Case Diameter: 42mm 
Strap Width: 20mm
Optics: Scratch Resistant Mineral Glass
Water Resistance: 3 ATM
Battery Life: 2-3 Years

 

How it Started

When we started to design the first 08/15 watch, we wanted to create a watch that could be easily personalized. We initially played around with different strap designs, but soon identified the bezel as the key component defining the character of a watch. It made us question, “What if we could effortlessly change the bezel of a watch and dress it up according to mood or preference?”

It was from there that we started designing a mechanism for interchangeable bezels on a single watch base. We went with a 42mm diameter watch case as it best accommodated the bezel thickness we needed to accentuate the unique characteristics of each bezel.

What does 08/15 mean?

The term 08/15 (pronounced “zero eight fifteen”) is derived from a European colloquial term used to describe something that is normal and routine, something so embedded in our daily life that it becomes ordinary. It speaks of a functionality that integrates seamlessly into the user’s life. With 08/15 Watches, we seek to achieve that level of seamless integration with a standardized operation that works flawlessly in the background, requiring little need for extra fanfare.

Contact Information:

Kenneth Tay

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