SALLON is an app-powered salon booking and networking system that works on the same principles as taxi booking app Uber.
The app is perfect for city dwellers who could get caught short on their beauty arrangements if an engagement were to suddenly arise. A user simply enters their search terms and SALLON will use the current location to generate lists of close-by salons with offers, ratings, features, treatments and facilities – with appointments available immediately.
SALLON’s revenue streams include charging salon owners a fixed monthly fee and in-app advertising. Having already raised £20,000 seed investment to bring the company to market, mySallon.com Ltd is raising £111,000 for 8% equity in the business to move the app from a fully comprehensive technical spec – detailing all features and functionality for version one and version two of the app and video-based prototype – to completion and launch.
Reason for Investment
The investment will be used to develop the mobile application, provide working capital for hosting, support, future phased development of mobile application and back-end software for salons.
In addition, the funds will be used for the marketing budget, PR, hosting of a launch event in London (which will focus on trade clients), employ a Regional Sales Manager for London and give SALLON working capital for up to twelve months.
A fully comprehensive technical spec detailing all features and functionality for version one and version two of the app has been completed. The company has designed, confirmed and completed the solutions for:
– The software architecture
– The User Interface design
– The testing & QA procedure
– The app store submission processes
– The hosting and server suppliers
– Ongoing support, maintenance and management agreements
– Agreed formats and platform for which mobile operating systems
– Identification and appointment of target audience alpha, beta and gold master testing group
SALLON is focused on an exit strategy after year three to one of the major US based on-demand salon services apps that want to own the European market with one acquisition.
Victoria Hatch, operations director – Victoria spent the early part of her career at the forefront of media sales and analysis, progressing into online marketing through email, SMS, MMS social media and websites.
Since 2008 she has specialised in designing and developing mobile application solutions and is managing director of Nyx Digital digital – a company which she has built into a leading provider of smart phone consumer apps, mobile enterprise solutions and digital marketing.
Andrew Grant, director – Andrew is a successful entrepreneur who’s initial foray into the business world saw him focus on enterprise mobile applications. Starting from scratch, his first business grew to go on to count Barclays, Orcable and Jaguar as clients. Today Andrew is CEO of AppAdventrue, one of the world’s foremost app investment and start-up incubators, managing a global portfolio of mobile products.
Geraint McCarthy, managing director – Geraint has over sixteen years commercial experience in Consumer Beauty, Telecoms and Tech, having worked extensively across a wide range of disciplines including sales, marketing, e-commerce, B2B and retail and account management. He’s launched both digital TV and 3G technology into the UK market during his time at ITV and Three respectively.