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Jun 3, 2015 8:17 EST

Sierra Lifestyle, Inc. provides all the gear you’ll need to enjoy a lifestyle of freedom: World-class skiing and snowboarding, hunting & fishing, backpacking, bike riding, hiking or just plain relaxing

iCrowdNewswire - Jun 3, 2015

Sierra Lifestyle, Inc.

 

 

Mammoth Lakes, CA 93546, US
Retailing
www.sierralifestyle.com

 

Find the spirit of the Sierra and earn a guaranteed 15% return with peace of mind.

World-class skiing and snowboarding, hunting & fishing, backpacking, bike riding, hiking or just plain relaxing. Sierra Lifestyle provides all the gear you’ll need to enjoy a lifestyle of freedom.

We are located in Mammoth, with a $600M expansion taking place, and soon to be in Southern California, Greater San Francisco and throughout the West.

We roll up and acquire well established privately owned retail stores in the California and Nevada urban markets.

In 2014 Sierra Lifestyle acquired 4 well-established retail stores in Mammoth Lakes and Bishop, CA with 3 online stores

We specialize in the latest sporting goods, sportswear, footwear, fashion for ladies, western wear, yoga & fitness wear and home decor.
We take pride in our friendly, knowledgeable staff and offer concierge service for booking outdoor activities.

Our acquired store sales for the past 3 years have averaged $7.5M per year.
Projected sales for this year are $12M growing to $85M in 2020.

We sell online, at events and through our brick & mortar stores.

Two interesting investment opportunities:

1). Series A preferred equity for serious partners with potential 9X return and $500k minimum investment.

2). Convertible Notes with a 15% annual interest rate payable quarterly. Option to convert Notes to Equity in 2 years or repaid in full. $5k minimum investment.

Our Vision

To become a viable competitor to REI, LL Bean, Cabela’s and other lifestyle brands who support sales volumes in excess of $1.2 billion
To create awareness, understanding, experience and preservation of the Sierra
To enable people everywhere to enjoy a lifestyle of freedom

 

 

 

Products / Services

Sporting Goods, Home Decor & Outdoor Activities

Sporting goods, sportswear, footwear, fashion for ladies, western wear, yoga & fitness wear and home decor

 

Management

Managing Director
Philip Hertzog

Philip HertzogCo-Founder & Managing Director: Seasoned Executive, Investor and Entrepreneur. 40+ years in retail, distribution and developing operations with experience scaling operations into China and Europe.

Director
Robin Stater

Robin StaterCo Founder & Director Lifestyle Design & Furnishings: 27 years in business as founder of Sierra Design Studio, Sierra Home, and Roma Boutique. Longtime Mammoth Lakes community leader. Established interior designer of multi-million dollar homes in the Sierra. Active skier, mountain biker, horse lover and the true spirit of the Sierra.

Director Purchasing
Anita Westfaff

Anita Westfaff9+ years at Sports Chalet as Retail Buyer for winter sports hard goods and accessories for 25 store fronts. Sales rep experience as well for brands such as Columbia Sportswear, Lamar Snowboards, O’Neill and Zeal Optics. For the past 11+ years, responsible for purchasing, sell-through, inventory management and merchandising for the company.

Director Operations
Jan Vandermade

Jan Vandermade25+ year career in various senior leadership roles in real estate development, mountain/ski resort management, tourism and financial services. Has led teams of over 80 people with $40 million budget responsibility, most recently with Marriott. Joined the company in early 2014.

Director Sales
Greg (Chop) Patrie

Greg (Chop) Patrie25+ years managing Mammoth Mountain Resort’s retail operations. As our Director of Retail, he manages hard good purchases in addition to overseeing the retail stores in Bishop and Mammoth.

 

Contact

Contact Information:

Philip Hertzog

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