I’m from Brookline, Massachusetts, and have been in New York since 2004, now happily settled in Sunset Park, Brooklyn. In 2009, I was working as an academic catalog librarian, increasingly frustrated by my computer-bound, mostly sedentary job. I realized I wanted a more active, creative working life. At first I dreamed of opening my own coffee shop, but the financial hurdles were too high. In the course of my research, I met someone who made granola for her café, and that intrigued me. I started baking granola and giving it to friends – people said, “You should sell this!” So I started experimenting with different varieties.
Granola Lab launched online as an Etsy shop in March 2010. A few months later, I filed for a business license and started working out of my first commercial kitchen at a café called Crop to Cup. In true bootstrapper fashion, I worked as a barista for them in exchange for use of their kitchen. Throughout Granola Lab’s growth, I’ve found a wonderful community of food artisans in Brooklyn, whether at the shared commercial kitchens I’ve used or at events like Smorgasburg, in Williamsburg.