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Jun 2, 2015 8:30 EDT

FINELL: Neo Luxe Living

iCrowdNewswire - Jun 2, 2015


Neo Luxe Living

Austin, TX

  • Status OPEN
  • Target $500,000
  • Raised NEW
  • Pre-money Valuation $10,000,000

  • Team CEO Founded & Exited Boon Inc. and Keen Distribution
  • Performance TTM Revenue : $615K (Q1’15) | 2015E: $3.4M
  • Customers Barneys New York, Bergdorf Goodman, Wynn Hotel, The Louvre Museum, Frontgate, Porta Forma
  • Advisors Chris May – Principal at Deloitte


FINELL is a designer and manufacturer of neo luxe housewares and fashion accessories, based in Austin, TX. Great design is what drives every part of the FINELL brand. We let go of convention to create new utilities and exciting products that redefine modern design.



Rebecca Finell, CEO


From 2004 to 2011 Rebecca founded and sold two successful multimillion-dollar companies, Boon Inc and Keen Distribution. During this time Rebecca became known for her patented innovations and modern aesthetic in the baby product industry. She has been honored with multiple industry awards and created new product categories that now span the globe. Her products can be found in over 60 countries and in chains nationwide including Nordstrom, Target, Barney’s and Bergdorf Goodman. She has over 20 patents issued and many more pending. National and international media frequently features her product innovations including the business journal, the Wall Street Journal, …
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Scott Robertson, COO


With 20 years of operations and technology experience, Scott has extensive knowledge of both front- and backoffice processes. Scott has helped build companies ranging in size form start-up to Fortune 500 including top firms such as Ford Motor Company, Novell, Let’s Gel, and Mutual of Omaha. Prior to joining Finell, Scott served as the COO for Let’s Gel, Inc. In that role, he had primary responsibility for their $5 million+ ecommerce business. He also directed the company’s $15 million+ retail operations through major retailers including Bed Bath & Beyond, Amazon. com, Target, Staples, Costco, DirectBuy, Home Depot, and JC Penney. …

Vickie Collins, Director of Sales


With over 20 years experience selling in the luxury home décor industry, Vickie has built and led successful sales teams, both locally and regionally, for Design Within Reach (9 year tenure) and Peacock Alley (13 year tenure). Her contribution as Regional Sales Director to the DWR studio sales channel was over 19 million annually – with the responsibility of 12 operating studios in the Southwest Region. She has led highly functional and productive teams in New York, Los Angeles and Austin. Vickie has proven to be an excellent sales leader, as evidenced by the many people she has mentored to …



  • RevenueTTM Revenue : $615K (Q1’15) | 2015E: $3.4M
  • DistributionLuxury Retail, Direct to Consumer, Art


  • StatusOPEN
  • Target $500,000
  • Raised NEW
  • Pre-money Valuation$10,000,000
  • Round Type Equity
  • Entity Type LLC


Contact Information:

Rebecca Finell
Scott Robertson
Vickie Collins

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