Madison, WI 53719, US
Medical Devices & Equipment
Rowheels, Inc., based in Madison, WI, has boldly reinvented the wheel. The Company offers a revolutionary propulsion system for manual wheelchairs, penetrating the higher end of the $4 Billion personal mobility market. The patented design (USP 8,931,796) offers an enhanced, biomechanically efficient pull-based propulsion method that helps mitigate repetitive stress injuries, while correcting posture and spine position. Patients and providers have long sought a product that extends the lifetime use of manual wheelchairs, thereby allowing for daily physical activity and a reduction in the incidence of various hypokinetic disorders. The initial Rowheels design has been reviewed by Georgia Tech’s CATEA and RERC Labs who concluded “the device is unique and possesses the potential of true innovation.
Rowheels have been engineered for higher performance, day to day use. They are easier to transport and maneuver than competitive products and have a similar weight and profile to that of a conventional wheel, something highly desired by users. Because of a variety of first of its kind features, users will ultimately adopt Rowheels as a replacement for their existing wheels.
Sales were initiated in Q1 2015, after three years of extensive engineering, testing and tooling. Distribution is being established through durable medical equipment (DME) providers, OEM partnerships, distributors and direct sales. Relationships with strategic partners, physical therapists and industry manufacturers will be a key to driving business growth. The aging population and the desire for higher quality medical products will drive long term growth opportunities. As stated by Wintergreen research, market growth is expected to result from “marked improvements in technology that provide patients and care givers with better wheelchairs.” Rowheels are coded in the United States under HCCPS Code E2227 for medical necessity and are classified as a Class 1 Medical device by the FDA.
Products / Services
Rowheels are a first of their kind. Designed to minimize the factors which contribute to shoulder and wrist injury, Rowheels drive a chair forward when you pull on the handrima and backwards when you push. Powerful, efficient and stylish, Rowheels are everything you would want in a pair of wheels and more. Rowheels are designed to retrofit to millions of existing wheelchairs and take advantage of larger and more capable muscles used when pulling. Using Rowheels all but eliminates the large compressive impact forces at the beginning of every stroke and that contribute to the occurrence of Carpal Tunnel Syndrome. Row wheeling engages larger, more capable muscles and does so in a manner that is less taxing and damaging to your shoulders. Rowheels pulling motion helps to strengthen upper back and shoulder muscles while engaging the core. Available in 4 sizes. Weight less than 8 lbs.
President Executive Officer
Rimas P. Buinevicius, Chief Executive Officer. Former CEO and Chairman of Sonic Foundry,. (NASDAQ:SOFO), broad experience in high technology, medical device manufacturing and finance.. BSEE Illinois Institute of Technology, MSEE University of Wisconsin-Madison, MBA University of Chicago.
Senior Vice President Sales & Marketing
Brad Reinke, Senior Vice President, Previous senior level experience Sony Creative Software Inc., Walt Disney Studios, Universal Studios and SmithKline Beecham. Extensive sales and marketing experience developing strategy and distribution channels. BBA from the University of Wisconsin-Whitewater.
Executive Vice President Technology Officer
Salim Nasser, Inventor and Chief Technical Officer of Rowheels, Inc.. Engineering and research project management, product testing, usability and interaction with the industry. Structural design and analysis engineer at NASA Kennedy Space Center. Wheelchair user since the age of 20 as a result of a spinal cord injury. BSME and MSME Florida International University.