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May 29, 2015 6:59 AM ET

Archived: Bitybean: Cleverly compact baby products

iCrowdNewswire - May 29, 2015


Cleverly compact baby products

Charlotte, VT bitybean.com CircleUp Seeds


The Company is currently registered as an LLC, but plans to convert to a C-Corp before the Series Seed round closes.

Highlighted Investor

Tim Volk

Partner, KSV – We move people to think, act and buy sustainably

“Doug Hartwell of Bitybean is the real deal. He’s an entrepreneur with a strong vision – to help active young families discover their world together – and consistent execution. He has kept his word at every turn. I have complete confidence in him and his team. “

  • Team 55 years of experience in design, marketing and sales of CPG
  • Performance 5,000 units sold in 2014 (Year 1) yielding $169K in sales
  • Customers Juvenile Specialty, Outdoor Specialty, e-Tailers, International
  • Potential Acquirers ErgoBaby, Baby Bjorn, Beco, Clek, UppaBaby, Baby K’Tan
  • Investors Hinda Miller, CoFounder of JogBra; Tim Volk, Partner at KSV
  • Advisors John Schweizer, Form. CEO Merrell; Spencer Newman, Cons. CFO
  • Deal Document
    Original LLC Articles of Organization.pdf
    Added May 28 Download
  • Deal Document
    Operating Agreement (11.01.12).pdf
    Added May 28 Download
  • Deal Document
    Amended and Restated Articles of Incorporation (05.14.15).pdf
    Added May 28 Download
  • Diligence Document
    2013 – Q1 2015 Historical Financials.pdf
    Added May 28 Download


Bitybean is a socially-conscious Vermont company, dedicated to the mission of helping families get out and explore their world together.

Our launch product is an UltraCompact baby carrier that we believe is smaller and lighter than any soft-sided carrier on the market. Weighing only 8 oz and the size of a child’s water bottle, it is easily packable and portable, consistently receives rave reviews, and has won numerous important industry awards.

Bitybean is working to leverage our initial product success by developing a portfolio of ‘cleverly compact’ baby products that give parents the freedom to be ready for anything.




Investor Presenta,on



Doug Hartwell, Founder and CEO Background Check


Doug’s first business was at age 13, selling custom hand-made finger skateboards to his grade-shool classmates. After receiving undergraduate and graduate degrees in Mechanical Engineering from UMass and UVM respectively, Doug spent 15 years in the defense industry moving up the corporate ladder from engineering to program management and business development. Doug has a proven and diverse background in management of complex development programs, developing teaming relationships, and strategic planning. Doug had a eureka moment while carrying his young daughter and after careful analysis, resigned from his career in 2012 to focus his energies and skills on Bitybean full time.
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Rowan Beck, Creator of Buzz


Rowan Beck, our Public and Media Relations whiz, brings her marketing and writing talents to the table for Bitybean. Rowan is no stranger to start-ups and was previously involved in starting three consumer products businesses. She credits her organizational skills to her three busy adolescent daughters who always keep her on her toes! In her spare time she loves running, cycling, traveling and skiing. Rowan has a Bachelor of Arts from the University of Vermont.

Jim Sadler, Creative Director


Jim Sadler is a native of Boston’s North Shore and has been designing innovative products in the outdoor action sports industry for roughly 20 years. His impressive client base includes Burton, The North Face, Oakley, Black Diamond, Bern, Under Armor, Rome, Billabong, Leedom and Case Logic, to name a few. In his spare time Jim likes drawing, tinkering, playing ice hockey, riding most things with two wheels and sliding on snow both forward and sideways, uphill and down.

Stacey Bradshaw, Sales Manager


Stacey Bradshaw has been working in sales for 15 years and has specialized in Juvenile products for the last 6 years. Prior to joining Bitybean, Stacey was the specialty channel national sales manager for Dorel Juvenile Group and the national sales manager for P’kolino. She has a gift for sales and is highly motivated to identify and obtain opportunities to further increase our sales traction. She also has three young children that make sure her life stays full and interesting! Stacey has a Bachelor of Arts from West Virginia University.

Contact Information:

Doug Hartwell
Rowan Beck
Jim Sadler
Stacey Bradshaw

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