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May 28, 2015 11:35 EST

Spark is a dating app that facilitates missed romantic connections on the London Underground

iCrowdNewswire - May 28, 2015

SPARK

Spark is a dating app that facilitates missed romantic connections on the London Underground.

Carrying a colossal 1.1 billion passengers a year, the Underground is a global hub of young Londoners crossing paths on a daily basis. And with 47% of them identifying a stranger they find attractive at least once a week, there remains no contemporary means of reaching out to them. Spark launched at the beginning of March, and with minimal finance, has so far generated over 10,000 downloads. Averaging 300 new users a day.

 
 
  • THE IDEA

    PRODUCTS & SERVICES

    Spark provides an entirely new platform to meet someone, whilst on-the-go. Providing its users with a subtle gesture to use at that very moment. Once sent, it will only be received after parting ways.

    Bluetooth is now set for a resurgence as Apple puts it’s weight behind iBeacons, it’s solution for hyper-local BLE applications. Effectively, we are in a time of a technological culture change, and we see Spark being at the forefront of this movement, offering a new perspective on how people can meet remotely.

    PROBLEM SOLVED

    Generic online dating services have provided a means to romantically engage with those you share no prior connection with. However, in real life, there’s very much an implied code of conduct of: 

‘Look, maybe smile, but never engage’.



    Carrying a colossal 1.1 billion passengers a year, the London Underground is a hub of young Londoners crossing paths on a daily basis. With 47% identifying someone they find attractive at least once a week, this idea has been entrenched in British culture, from cinema to the Metro’s Rush Hour Crush column.

    Yet no contemporary solution has been presented.

    REVENUE MODEL

    With in-app purchases now accounting for approximately 80% of all iOS revenue, we felt the need to establish an immediate stream of revenue based on this model.

    By implementing a freemium model, our users have access to any feature of the app that they desire. They receive one daily token on which to use our core value proposition (sending a Spark); yet as these cannot accumulate, users have been more inclined to revisit the application daily in order to redeem said value. After we reach a certain level of growth, we plan to adopt a further commission-based stream through Spark’s revolutionary meet-up feature, Meet.

    EXIT STRATEGY

    2 years after launching, Tinder – mobile dating’s most acclaimed export – recently raised capital at a valuation of $5 billion.



    We are in an extremely explosive market, with a highly scalable product. As the web-based online dating market is quite literally deteriorating in front of us, we feel the most likely exit for Spark is a trade sale to a leading internet media and dating corporation, hoping to preserve itself from the disruption of mobile dating.

    Based on the speed of our growth, we predict an exit in 2-3 years.

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