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May 26, 2015 4:13 EST

Native Ads Inc: Native Advertising is the fastest growing category of online advertising, and Native Ads, Inc. has the brand name, technology and infrastructure to become the Google Adsense of Native Advertising

iCrowdNewswire - May 26, 2015

Native Ads Inc

Native Ads Inc

The Google Adsense of Native Advertising.

COMPANY OVERVIEW

Native advertising is a form of online advertising that matches the form and function of the platform or website on which it appears creating a less intrusive experience for end users.

Native Ads outperform display ads in all key performance indicators creatingstrong returns for both publishers and advertisers, while also improving the user experience; a dilemma that has plagued online advertising for years. The Company provides value to all parties involved with Native Ads’ services: publishers, advertisers and web users.

The team at Native Ads, Inc. has developed a content discovery and in-stream native advertising platform that facilitates the native ad buying and selling process for publishers and advertisers at scale across websites, mobile web and apps.

The easy to use platform for publishers and advertisers allows them to use a self-service interface to get setup within minutes to start spending or earning within the Native Ads exchange.

As a result, Native Ads, Inc. is positioned to become the Google Adsense of native advertising.

SUMMARY

Native Advertising has made a significant leap in advertising from the start of 2014 over display advertising. Existing banner advertisements being used on websites today are both intrusive and inefficient. 99.8% of banner ads are ignored, proving the inadequacy of these ads and leading to unprofitable advertising. Native ads perform better than traditional display. This is particularly true on mobile. Desktop native clickthrough rates (CTRs) averaged a respectable 0.15%, while nativemobile ads had CTRs over 1%, according to recent data from Polar Media Group and Celtra, respectively.

Advertisers and publishers have both realized the diminishing effectiveness of display and banner advertisements, and have since made native advertisingthe fastest growing method.
Native advertising is a form of online advertising that matches the form and function of the platform or website on which it appears creating a less intrusive experience for end users. Revenue in the US from native ads on both desktop and mobile will see a compound annual growth rate (CAGR) of 35%between 2013 and 2018 and reach $21 billion in 2018, according to BI Intelligence estimates based on 2013 data from the Interactive Advertising Bureau (IAB) and BIA/Kelsey.

Native display ads, like the splashy native ads on Yahoo’s news pages and apps, will see the fastest rampup. Native display is quickly gaining popularity among advertisers and publishers. Nativestyle display ad revenue will top $5.7 billion in 2018, up more than fivefold from $1 billion in 2013, a fiveyear CAGR of 42%. Sponsored content has also attracted considerable attention. Spending on sponsored content, which often comes in the form of sponsored news stories and section sponsorships, will rise to nearly $3.4 billion in 2018, up by a fiveyear CAGR of 33%, from $800 million in 2013.

Native Ads, Inc. is a content discovery and instream native advertising platform that facilitates the native ad buying and selling process for publishers and advertisers at scale across websites, mobile web and apps.The company has developed a scalable, easy to use, selfserve system for publishers and advertisers with a simple user interface. Within minutes, campaigns and widgets are generated to start spending or earning. Native Ads outperform display ads in all key performance indicators creating strong returns for both publishers and advertisers, while also improving the user experience; a dilemma that has plagued online advertising for years. The Company provides value to all parties involved with Native Ads’services: publishers, advertisers and web users.

LEADERSHIP

Charlo Barbosa

Charlo Barbosa

Founder, President & COO of Native Ads Inc.

 
Charlo Barbosa has built a successful career by consistently generating profits for advertisers and publishers. His passion for creating successful customer-focused businesses has been honed by more than 17 years of Internet advertising experience. Charlo was instrumental in helping Directcpv grow its contextual-targeting advertising from an experiment into a major revenue driver for the company. The company has amassed over 30,000 direct advertisers over the past three years. Over the past five years, he architected the development of one of the most powerful pay per click publisher xml search platforms in the market. By nurturing relationships with premium publishers, Charlo has managed to grow Admanage into a powerhouse in the online search industry. Charlo is excited about his new startup, Nativeads.com,a content discovery and in-stream native advertising platform that facilitates the native ad buying and selling process for publishers and advertisers at scale. Prior to serving as the CEO of Admanage, Charlo served as the President of Poker.com, one of the first software technology companies for online gaming. He is considered to be one of the pioneers in the gaming industry. Charlo also served as Vice President of Operations at Revenue Gateway, a performanced based ad network that had thousands of publishers and hundreds of advertisers. Charlo attended Simon Fraser University and he enjoys spending time with his wife and his daughter. He has a passion for golf and fast cars and his favorite motto in life is “Work hard, play hard.”
Jon Malach

Jon Malach

CEO | NativeAds.com

 
Currently Jon is focusing on an amazing opportunity to change the landscape of online advertising by providing leadership to NativeAds.com. Previously Jon worked as the COO of an online advertising and media company focusing on assisting both advertisers and publishers to increase results. Models supported ranged from PPI, CPM/CPV, CPC-search, CPC-Shopping, and CPA/CPL, and throughout his tenure Jon connected over 30,000 advertisers to over 8,000 publishers. Before working in digital advertising, Jon grew a boutique software start-up revenues from $13,000/month to $400,000/month to earn Profit 100 honours for fastest growing companies in Canada (2007). In the past as a consultant, he has personally assisted over 2,000 businesses providing income generation strategies, staff management advisory, performance pay structures, marketing collateral guidance, and more. Jon prides himself on leading by example in sales, product & platform development, business analysis, partner relations, marketing, staff training, exhibit design, event planning, and public speaking.
Rakesh Thobhani (FCCA)

Rakesh Thobhani (FCCA)

CFO at Native Ads, Inc.

 
As Native Ads’ CFO Rakesh Thobhani rounds out the management team with an extensive background in audit, and specializes in SOX and mergers and acquisitions with technology companies. Prior to Native Ads, Rakesh worked at Ariba UK, where he was involved with the company’s phase of acquisitions in Europe, and followed through with cross border acquisitions, due diligence, tax planning, and regulatory filings. Rakesh’s past experience includes years of advising startup tech companies, financial strategy, strategic planning, and tax planning.

HIGHLIGHTS

  • Signed partnerships with Yahoo and Outbrain & integrated with Facebook
  • On target to meet first month’s projections noted in business plan
  • Funding to open New York sales office and expedite development roadmap

ELEVATOR PITCH

Native Advertising is the fastest growing category of online advertising, and Native Ads, Inc. has the brand name, technology and infrastructure to become the Google Adsense of Native Advertising.

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