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May 26, 2015 2:15 EST

Finnay: The world’s 1st adventurous gift app brings more fun to gift giving and more customers to corner shops

iCrowdNewswire - May 26, 2015

Finnay

 

Unforgettable Way to Give Gifts!

The world’s 1st adventurous gift app brings more fun to gift giving and more customers to corner shops.

FINNAY IS REVOLUTIONIZING GIFT GIVING

Finnay Wayfinder is the World’s First Adventurous Gift App. It combines online and offline shopping together, bringing easiness and fun to gift shopping and more customers to corner shops.

Finnay.com has curated combinations of quality gifts available from local shops. When the gift giver buys a gift from the online shop, the gift receiver gets a text message and the treasure hunt begins! The gift receiver is guided to collect the gift that is waiting beautifully wrapped at a local shop. With Finnay Wayfinder the gift giver does not have to worry about shipping or wrapping.

The business model is easily scalable and the global gift market is worth 200B$. Finnay has attracted over 55 partners in just 10 months in Helsinki, Frankfurt and Berlin. Next cities will be London and San Francisco.

Finnay Wayfinder offers a modern treasure hunt!
Finnay Wayfinder offers a modern treasure hunt!

CUSTOMER PAIN

Going through shops looking for a suitable gift, wrapping and sending – it is all time consuming. At the same time corner shops are struggling to fight the growing online shopping. Finnay brings easiness and fun to gift shopping and more customers to corner shops.

  • B2C: Shopping, wrapping and sending gifts is time consuming.
  • B2B: Corner shops are struggling because of growing online shopping.

OUR UNIQUE SOLUTIONS

B2C –

  • With Finnay Wayfinder the gift giver does not have to worry about shipping or wrapping.
  • The purchase can be done easily online anywhere thanks to the time-saving solution.
  • Finnay Wayfinder is easy for the giver, and an exciting experience for the receiver.
  • Beautifully wrapped gifts with giver’s personal message.

NO SHIPPING – Buy a Gift from anywhere to one of our Partner City. You can send a present from Helsinki to San Francisco in few clicks and your friend can pick up his Wrapped Gift within few minutes! With Finnay WayFinder there are no distances, no time to wait and no shipping! Fast, Fun and Ecological.

B2B – In Finnay.com the little shops have the same visibility of the international Brands. We want to give to any of our partner the opportunity of being in a global WebStore where they can prove their quality and compete with the big firms.

Online shop and Finnay Wayfinder app
Online shop and Finnay Wayfinder app

FINNAY’S SOLUTION COMBINES THE BEST SIDES OF ONLINE AND OFFLINE SHOPPING

Finnay’s online gift shop offers quality gifts: design, delicacies and local experiences. When the gift giver buys a gift from the online shop, an automatic SMS goes to the receiver and the treasure hunt begins! The receiver is guided to collect the wrapped gift from the local shop in an adventurous way. With Finnay Wayfinder the gift giver does not have to worry about shipping costs.

Customer has arrived to the shop
Customer has arrived to the shop

THERE IS A HUGE MARKET FOR GIFTS

Finnay’s consumer customers are people that are busy but want to give unforgettable gifts. The global gift market is worth 200B$ with annual growth. Finnay is looking for a market share of that in affordable luxury products. The targeted markets have a growing group of smart phone owners and people that are interested in mobile apps, which are potential Finnay customers.

EASILY SCALABLE BUSINESS MODEL

The business model is easily scalable with fast mobile localization and no own stock. Because the stocking and wrapping is done by the partners, Finnay is able to grow a huge product and service selection. Setup for the shopkeepers interface and putting the products into the online shop can be done in less than a day and the locations can be done remotely. Shopkeeper’s interface includes all necessary tools to follow the sales and wrap the gifts before the customer arrives.

In addition, Finnay has just launched a Hotel Service together with Klaus K and GLO Hotel Kluuvi in Helsinki and next Hotel Zoo in Berlin. Finnay makes also profits by selling business gifts and making white labeling campaigns.

WHY ARE WE RAISING MONEY?

The money is required to:

  • Launch Finnay commercially in London (summer 2015)
  • Getting new partners and customers
  • Marketing

Naturally, the money will also be used towards constantly improving our service on all fronts.

We would like to thank all our new investors beforehand. Let’s make this the best gift giving platform in the world!

FINANCIAL PROJECTIONS

Year 2015 Finnay will reach 250 partners (corner shops) in 5 different cities in different countries. In 5 years we will have 20 countries covered. The business is projected to reach break-even in 2016 and to be profitable in 2017 after the expansion into US market.

So far, Finnay has raised EUR 463K of funding from investors and R&D funding from Tekes, Finnvera, ELY and Forum Virium. The company is now in the process of raising seed money of EUR 1 million. Finnay is looking for a crowdfunding of EUR 100K. The 1M will be used for Finnay’s rapid global growth: growing the sales force and hiring 2 coders and entering the US market.

The most innovative global gift giving platform
The most innovative global gift giving platform
First partners: Helsinki, Frankfurt and Berlin
First partners: Helsinki, Frankfurt and Berlin

WHY GET INVOLVED RIGHT NOW?

  • Finnay is an innovative mobile gift giving platform built for the global market.
  • Mobile gifting is growing around the world as 30% smartphone users have used their mobile to give a gift.
  • Finnay is launching next in London.
  • Finnay’s team is growing: We just hired new international talents.
  • Behind Finnay is a team of dedicated entrepreneurs, developers and designers based in Helsinki.
  • Finnay’s advisory board consists of respectable Finnish and international advisors.

AWARDS

Riikka Lindström avatar small

Riikka Lindström

CEO, Partner

Finnay’s founder Riikka Lindström is a serial entrepreneur and creativity coach with Diploma in Creative business and International Design Business Management, Aalto University. Master of Art, industrial design, University of Lapland.

Timo Kaleva avatar small

Timo Kaleva

CTO, Partner

Timo Kaleva is Finnay’s CTO. He is also a software architect at Appelsiini. Before that he worked as a technical architect at CGI and as a consultant (software engineering) at Capgemini.

Heikki Myllyoja avatar small

Heikki Myllyoja

COO, Partner

Finnay´s COO Heikki Myllyoja is a true businessman. He has studied economics at London School of Economics and Political Science. He is a founding partner of Magnifier, a Finnish start-up accelerator and seed fund. He is the owner of Kankurin Tupa and Nordicus Finland, and managing director at Nic Salven.

Maria Sipilä avatar small

Maria Sipilä

Senior Advisor

International business and marketing professional, author, startup advisor, founder of a London based accelerator

Filippo Bonsanti avatar small

Filippo Bonsanti

Senior Advisor

Head of marketing and global expansion at eBay Inc.

Anne Berner avatar small

Anne Berner

Senior Advisor

owner/ chairman of the board, Vallila Interior, board professional, member of Parliament, awarded businesswoman

Oisin Lunny avatar small

Oisin Lunny

Senior Advisor

Senior market development manager, conference speaker, advisory panel member

Aija Bärlund avatar small

Aija Bärlund

Senior Advisor

International leadership and business developer

Pietari Grohn avatar small

Pietari Grohn

Senior Advisor

Startup and venture attorney, startup co-founder and investor

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