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May 25, 2015 2:09 EST

Sierra Lifestyle, Inc.: California’s new outdoor retail and adventure group – 15% interest payable quarterly and potential 9X return on investment!

iCrowdNewswire - May 25, 2015

Sierra Lifestyle, Inc.

Sierra Lifestyle, Inc.

California’s new outdoor retail and adventure group – 15% interest payable quarterly and potential 9X return on investment!


Gondola Pitch

  • Mammoth is on the verge of it’s biggest development. 
An avalanche of business is on the way and Sierra Lifestyle is in position to benefit
  • Grow on the back of a massive $600M expansion campaign for Mammoth Mountain
  • Sierra Lifestyle has just acquired 4 brick & mortar stores and 3 online stores in Mammoth Lakes and Bishop, CA
  • Our combined stores have a long history in Mammoth & Bishop and we are preparing for substantial growth with the new investment
  • We are also rolling up and acquiring well-established privately owned retail stores in the California urban markets and aligning with the Mammoth Mountain marketing strategy
  • Sales for the past 3 years have averaged $7.5 million per year. Projected sales for the current 2014/15 fiscal year are $12 million growing 
to $85 million in 2020.
  • Investment opportunities to take advantage of this unique opportunity:

    1) Series A preferred equity with potential 9 X investment return. Investment to support roll up and acquisition.

    2) Convertible Notes with a 15% annual interest rate, payable quarterly, to support 
inventory expansion.




Market Opportunity

  • People need to get away from the urban sprawl and re-connect with nature
  • Regional urban markets in California and Nevada with 38 million people and greater western market of 60 million people.
  • Big Box stores with mediocre product offerings and limited expert sales support have reduced their outdoor sports offerings
  • Family owned retail stores with experienced personnel are under pressure from Big Box stores and online sales
  • The US retail sporting goods industry annual revenue is approximately $400 billion
  • New demand of $12 billion per year driven by young people and women
  • Tremendous opportunity to address the soaring need for an experience-driven lifestyle brand in the West similar to REI, LL Bean and the hunting & fishing lifestyle brands of Bass Pro Shops and Cabela’s

Investment Opportunity

  • Sierra Lifestyle is raising $2 Million through 2 year convertible notes
  • 4 Investment levels $ 5,000 / $ 10,000 $ 20,000 / $ 50,000+
  • 15% interest rate per year paid out quarterly
  • Convertible to equity with potential 9-15X return on investment
  • Each investment level comes with a special perk package (see below)
  • Investors receive credit vouchers for the full amount of their investment
  • The vouchers can be used at all of our stores – brick & mortar and online anytime during the 2 year investment term
  • Redemptions made with the vouchers will be deducted from the investment amount and interest adjusted accordingly
  • You have the peace of mind knowing that your investment is secure because you can turn it into great products anytime


Sierra Lifestyle Perks


Silver Level: $ 5,000 Investment
• Free 2-day rental of snowboard/ski or bicycle packages for 2 guests in Mammoth Lakes, CA
• Sierra welcome gift basket • Dinner for 2 guests in Mammoth Lakes, CA

Gold Level: $ 10,000 Investment
• Same as Silver Level plus
• Historical tour including day spa at natural hot springs

Platinum Level: $ 20,000 Investment
• Same Gold Level plus
• ATV or Snowmobile Tour for 2 guests (season based)

Diamond Level: $ 50,000+ Investment
• Same as Platinum Level plus
• Airfare for 2 guests to Mammoth Lakes
• Season pass to Mammoth Mountain for 2 guests


Sierra Lifestyle acquired 4 well established retail stores with 3 online stores in Mammoth Lakes and Bishop, CA


Consolidated our database of more than 60,000 customers developed over decades


Acquired enterprise computer system which integrates brick & mortar and online stores


Sierra Lifestyle has projected sales in 2014/15 
of $12 million growing to $85 million in 2020/21


Exit value at 2020/21 is projected to be 
$223 million, a 9 times return on investment



Philip Hertzog

Philip Hertzog

Managing Director at Sierra Lifestyle, Inc.

Robin Stater

Robin Stater

Lifestyle Director at Sierra Lifestyle, Inc.

35 years in Retail experience, personal business relationships with clients and vendors. I operate a professional firm for Interior design, landscape design, retail home furnishings, home construction, home renovations and retail women’s clothing. Real Estate sales and development since 1985. In addition I can develop business’ models, branding in retail, online and other marketing services.
Anita Westfall

Anita Westfall

Director of Purchasing at Sierra Lifestyle, Inc.

9+ years at Sport Chalet ending as a Retail Buyer for winter sports hard goods and accessories for 25 storefronts. Sales rep for brands such as Columbia Sportswear, Lamar Snowboards, O’Neill, and Zeal Optics. For the past 12 years, responsible for purchasing, sell through, and inventory management for our company.
Jan Vandermade

Jan Vandermade

Director, Operations at Sierra Lifestyle

25+ year career in various senior leadership roles in retail, real estate development, mountain/ski resort management, tourism and financial services. Jan has led teams of over 80 people with $40+ million sales budget, most recently with Marriott.


  • We have 4 retail stores in Bishop and Mammoth, CA with 3 online stores
  • Strategy to acquire family owned retail stores in the urban markets
  • Investors receive gift vouchers for 100% of the investment


We offer winter and summer sports equipment, sportswear, footwear, 
fashion for ladies, western wear, home décor 
and adventure tours and will grow from $12 million 
to $85 million in 2020/21.

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