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May 24, 2015 2:30 EST

NICKI MACFARLANE: A special occasion childrenswear brand that designed the bridesmaid dresses for the Royal Wedding

iCrowdNewswire - May 24, 2015

NICKI MACFARLANE

A special occasion childrenswear brand that designed the bridesmaid dresses for the Royal Wedding.

This is a highly regarded and established company that designs and manufactures children’s special occasion wear for weddings, religious ceremonies, parties and more. This enthusiastic team offer wholesale and retail collections as well as a bespoke service, currently exporting to 18 countries. Best known for filling a niche in their market, the exceptional quality of manufacture, fabrics, attention to detail and superb customer service, and are soon to open a flagship store in London.

 
 
  • THE IDEA

    PRODUCTS & SERVICES

    The company’s aim is to become the leading, global special occasion clothing brand for children, positioned at the premium end of the market. Their exquisite designs have seen them already establish a highly regarded reputation, feature regularly in leading press around the world, and build a diverse international client base that has included many celebrity and society brides, including HRH The Duchess of Cambridge and the Emirati Royal Family. The size range from newborn to teens and RRPs from £230-£450 for the wholesale collection, and from £500 for bespoke. The team maintains a close relationship with store buyers, as well as their direct clients to ensure loyal and returning customers.

    PROBLEM SOLVED

    By focusing on designer childrenswear for special occasions we have become the go to company for discerning customers, both wholesale and retail, who expect the highest quality design, manufacture and customer service.

    REVENUE MODEL

    The sales growth for the existing business is estimated at 18% and 20% for the next 2 years based on what we have gained in the year just finished. We lost 15% of planned turnover last year due to losing our Russian customers. We expect that they will soon begin buying small amounts again. The gross margin was 53% against a budgeted 54% and we expect to better the 53% with improved buying and stock management.

    We plan to open a shop in September in Chelsea (this was originally budgeted for April) and estimate to sell 11 dresses per week at an average price of £300. This is based on selling just over 4 dresses per week from the existing studio which is only open by appointment.

    EXIT STRATEGY

    The plan is to build the Nicki Macfarlane brand over the next 3 years so that it becomes the hall mark of quality worldwide. We shall then look at conducting a subtle marketing effort to find the right buyer for this brand. The objective is to achieve a price of 3 times the annual sales of the Company.

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