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May 23, 2015 5:25 PM ET

Archived: MOUS: London based, fashion/tech brand gearing for global retail launch & future innovation

iCrowdNewswire - May 23, 2015


London based, fashion/tech brand gearing for global retail launch & future innovation.

Mous is a fashion/tech brand that’s disrupting the $37billion phone accessories category. Mous has had huge exposure already for their latest ergonomic and slim iPhone 6 case that holds and retracts headphones, solving very real shopper problems. The trends of wireless earphones present a real opportunity for Mous in the future.



    1st + 2nd Product: iPhone 5/5s case that holds and retracts headphones (+5000 units pre-ordered) and iPhone 6 version. The iPhone 6 case (Mous Musicase) will be the focus of our retail launch this summer.
    3rd Product: Phone case that automatically retracts headphones via spring loaded mechanism
    4th Product: Phone case with integrated wireless earphone/phone charging system. Mous is working with one of the world’s biggest headphone brands, following meetings with the CEO. We are currently designing this.


    Loosing or forgetting your headphones.
    Always getting headphones tangled up.
    Stopping your headphones getting damaged.
    Improving bluetooth headphones battery life.


    In talks with numerous multinational retailers (Urban Outfitters, Selfridges, Argos, Clas Olshan, etc). Average gross margin is 77%; huge online potential with very rich margins, which we’re ready to capitalize on with our distributors.

    Distribution/Partnerships for Retail:
    We have built a strong infrastructure to scale. We’ve partnered with
    1) TNS: a leading global distributor of consumer electronics – Europe (primarily UK&Ireland)
    2) Aurora Group: a leading distributor of phone accessories in Northern Europe – Scandinavia
    3) Activ8: distributor, experts in online retail – Amazon Marketplace Europe.
    4) Shinzo: Amazon Marketplace North & South America.


    We are focusing on building a fashion/tech brand and thus Mous will likely be bought by a fashion or Tech brand. Why? Tech, fashion and lifestyle are merging with wearable tech being a rapidly growing trend. Audio is increasingly becoming a huge part of people’s lives and Mous wants to enhance this, helping people to always be connected with their music. There’s a reason why the CEO of one of the world’s biggest headphone brands is keen to work with us. Mous will bridge the gap between tech and fashion whilst solving problems. Beats was the one of the biggest exits in 2014. We want to be the new Beats of London.

    3 out of the top 5 2014 exits were hardware brands.

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