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May 22, 2015 4:34 EST

Fourth Monkey Business Limited: a barcode scanning smartphone app called “Behind The Lines?” to provide accurate ratings for the manufacturers of the retail items they scan

iCrowdNewswire - May 22, 2015

Fourth Monkey Business Limited

Business Description

We will create a barcode scanning smartphone application called “Behind The Lines?” [BTL] to provide users with accurate ethical ratings for the manufacturers of the retail items they scan. Ethical shopping is a substantial and growing sector of the retail marketplace and we have a unique, useful and timely product to sell into it.

This is the first stage in the development of a data-driven marketing business which will include: product-based information for consumers; commercial information services, affiliate and sponsorship deals with high street and online retailers and eventually a full ethical shopping portal or ‘online supermarket’. The final aim is create a brand and business strong enough to be an attractive acquisition target, in an expected timeframe of five to eight years.

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