Fourth Monkey Business Limited
We will create a barcode scanning smartphone application called “Behind The Lines?” [BTL] to provide users with accurate ethical ratings for the manufacturers of the retail items they scan. Ethical shopping is a substantial and growing sector of the retail marketplace and we have a unique, useful and timely product to sell into it.
This is the first stage in the development of a data-driven marketing business which will include: product-based information for consumers; commercial information services, affiliate and sponsorship deals with high street and online retailers and eventually a full ethical shopping portal or ‘online supermarket’. The final aim is create a brand and business strong enough to be an attractive acquisition target, in an expected timeframe of five to eight years.