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May 21, 2015 2:32 EST

WineSimple, Inc.: A personalized wine platform that matches wines with your personal taste

iCrowdNewswire - May 21, 2015

WineSimple, Inc.

WineSimple, Inc.

A personalized wine platform that matches wines with your personal taste


The Opportunity
80 Million U.S. consumers will spend more than $40+ Billion on wine in 2014. Less than 2% of this will be sold online.

The Competition
Current online wine offerings are focused on niche markets, sell inexpensive/inconsistent imports and/or replicate the confusing offline experience.

The WineSimple Offer
WineSimple is creating an innovative and unique e-commerce wine business that will sell packages of 6 or 12 wines that are:

  • Specifically matched to each consumer’s Taste Profile
  • From multiple well-known wine producers—arriving in a single box
  • Cost less than typical retail prices


Customers want choice and they want control over that choice. WineSimple uses a customer’s taste choices to tailor an offering that meets with an “oh,my!”
Richard MarcusFormer CEO of Neiman Marcus, Board Member
Richard Marcus
“A lot of companies seem to claim they are “Pandora for wine”, but WineSimple is actually doing it. I’m critical of these things, but WineSimple has a system for profiling taste and recommending wines that actually works. I use it myself.”
Will GlaserAdvisor at WineSimple, Co-Founder of Pandora
Will Glaser
As an author, television host, and speaker, I’m known for my educational yet entertaining take on wine. That’s why I’m excited to be working with WineSimple. Their approach helps consumers discover and enjoy new wines while making it a fun experience. People are going to love it.
Leslie SbroccoConsultant and Wine Expert


  • Projecting to sell $900K in first year after close of fundraise
  • Wine revenue should grow from $850K to $50 Million over 4 years
  • Company should be profitable in Year 3


WineSimple is the only company that offers quality brand name wine matched to each consumer’s taste preferences at prices less than typical retail. Think Pandora for wine.


Ability to sell more than 70 quality wines from brand name producers without the need to purchase the inventory

APRIL, 2015

Advisors include Co-Founder of Pandora & President of Fandango

APRIL, 2015

Projecting to sell $900K in first year after close of fundraise

APRIL, 2015

E&J Gallo chose WineSimple to create a mobile app to help retailers sell more wine and paid $90,000 to include their wines in the database.

APRIL, 2015

Our algorithm is dynamic and learns, so after rating 5 bottles, 97% of our customers rate wines we recommend a “4” or a “5”.

APRIL, 2015

Strategic partnership with Step Up Women’s Network to promote WineSimple to 50,000 members.

APRIL, 2015


$10,000 – 6 bottles of wine delivered every month for 6 months

$25,000 – 6 bottles of wine delivered every month for 12 months


$100,000 – Above PLUS invitation to participate in a Flavor Profiling session with 3 WineSimple Experts

*Note: There will be a $25 fee for perks, as federal law prevents alcohol from being given away.


  • Funding Goal$800,000
  • Current Reservations$315,000
  • Minimum Reservation$10,000
  • Interest (% per year)6.00%
  • Term Length (Months)20 months
  • Valuation Cap$3,000,000
  • Conversion Discount (%)20%
  • Warrant Coverage (%)N/A
  • Open Date04/30/2015
  • Closing Date06/30/2015
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