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May 21, 2015 6:35 EST

truBrain is building the next gen functional food and beverage lifestyle brand – help people be more productive and efficient, so they can get out of the office and onto the rest of their lives

iCrowdNewswire - May 21, 2015

truBrain

truBrain

truBrain is building the next gen functional food and beverage lifestyle brand.

COMPANY OVERVIEW

truBrain is creating the world’s #1 functional food and beverage brand. Our mission is to help people be more productive and efficient, so they can get out of the office and onto the rest of their lives. We aim to become the most trusted performance food and beverage lifestyle brand.

With only $180k invested, we have grown our subscription e-commerce business to over a $1.3MM revenue run rate and grown monthly revenue by an average of 20%. We launched the world’s first functional beverage based on active nootropics in 2014 and have several other innovative products currently under development for launch in Q2 2015. In Q4 2014, we began expansion through offline partnerships and have witnessed great early success.

We are initially focused on nutrition, food/beverage, and vitamins/supplements, and in the future we plan to capture the full functional and performance wellness spectrum. This opens up a potential $5 trillion market worldwide for truBrain. While there are other players in the space that have branded themselves as healthy-living focused, no one has captured the booming audience online or built a widely trusted brand with the credentials of UCLA neuroscientists. There is clearly a significant need and the opportunity for truBrain is enormous.

KPIS

EMPLOYEES

TRUBRAIN – HELPING PEOPLE BE MORE PRODUCTIVE

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TRACTION

truBrain surpasses a $1MM annual revenue run rate, bootstrapped from only $180k in capital invested

JANUARY, 2015

CEO, Chris Thompson, was the 2012 EIR at Centoria (Publicis Groupe) and the top marketer by CPM in the history of Unilever

JANUARY, 2013

CNBC asked truBrain to come on Power Lunch because of the momentum we have with professionals in the finance space

FEBRUARY, 2015

truBrain presents as a finalist at BevNet, where Mark Rampolla, founder of ZICO Coconut Water, says “I love the business model and this spac

DECEMBER, 2014

Dr. Drew hosts truBrain’s Dr. Andrew Hill, PhD on his program to discuss meditation, diet, neurotech devices, and yoga

APRIL, 2015

truBrain launches private beta with sales to over 6 countries in its first month with a marketing budget of $0.00

MARCH, 2013

TESTIMONIALS

This can be huge. I love the business model and I get this space.
Mark RampollaFounder of ZICO Coconut Water
Mark Rampolla
Chris is an amazing entrepreneur and he has put together an inspired team to go after this market.
Howard MarksCo-Founder of Activision ($14B market cap)
Howard Marks
Leveraging technology to innovate the food and beverage industry is a huge opportunity. Chris along with his team of UCLA neuroscientists are the group to do it.
Josh PayneFounder, Stack Commerce
Josh Payne
“I noticed that I was able to stay calm (not get so angry when taking a bad beat) & was infinitely more focused. Instead of playing a 5 hour session of grinding cash games, I was able to put in 10 hour sessions before getting tired and or bored.”
Christina LindleyProfessional Poker Player
Christina Lindley
“Badass. A very, very big idea…a homerun.”
Duane PrimozichManaging Partner, Boulder Brands
Duane Primozich
They have an unbelievable rabid following and great distribution already. I’m in.
Nikhil KalghatgiPartner, Vast Ventures
Nikhil Kalghatgi

LEADERSHIP

Chris Thompson
 
Bio: Brand Management at Unilever, Management Consultant, Duke MBA, Georgetown Economics BA
Dr. Andrew Hill, Phd

Dr. Andrew Hill, Phd

Lead Neuroscientist

 
Bio: Partner at Neurofeedback practice, Lecturer at ULCA, UCLA PhD in Cognitive Neuroscience, BS in Neuroscience from UMass Amherst.
Dr. Aida Attar, PhD

Dr. Aida Attar, PhD

Neuroscientist

 
Bio: Management Consultant at Boston Consulting Group, UCLA PhD in Cognitive Neuroscience, BS in Neuroscience & Genetics from University of Minnesota
Gary Epper

Gary Epper

Head of Finance and Growth

 
Bio: Analytical Chemist, Pepperdine MBA, UCSB BA
Ian Johnstone

Ian Johnstone

Head of Business Strategy and Operation

 
Bio: Co-founder of BlissMo, Founder of GunByGun, Management Consulting at PWC, BA from Binghamton
Derek Peacock

Derek Peacock

Member Engagement & Operations

 
Bio: Entrepreneur, JD from SWU, BA from Notre Dame
Alnoor Bhamani

Alnoor Bhamani

Supply Chain

 
Bio: Industrial Engineering from Georgia Tech

RAISE DETAILS

  • Funding Goal$1,000,000
  • Current Reservations$750,000
  • Minimum Reservation$50,000
  • Interest (% per year)3.00%
  • Term Length (Months)24 months
  • Valuation Cap$8,000,000
  • Conversion Discount (%)20%
  • Warrant Coverage (%)N/A
  • Open Date03/02/2015
  • Closing Date06/01/2015

HIGHLIGHTS

  • truBrain established a $1.3MM run rate with less than $200k invested
  • Acquired 10K plus customers in less than 24 months (20% MOM growth)
  • CEO, Chris Thompson was the top CPM marketer in Unilever history

ELEVATOR PITCH

truBrain is creating the world’s #1 functional food and beverage brand. Our mission is to help people be more productive, so they can get out of the office and onto the rest of their lives.

 
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