truBrain is building the next gen functional food and beverage lifestyle brand.
truBrain is creating the world’s #1 functional food and beverage brand. Our mission is to help people be more productive and efficient, so they can get out of the office and onto the rest of their lives. We aim to become the most trusted performance food and beverage lifestyle brand.
With only $180k invested, we have grown our subscription e-commerce business to over a $1.3MM revenue run rate and grown monthly revenue by an average of 20%. We launched the world’s first functional beverage based on active nootropics in 2014 and have several other innovative products currently under development for launch in Q2 2015. In Q4 2014, we began expansion through offline partnerships and have witnessed great early success.
We are initially focused on nutrition, food/beverage, and vitamins/supplements, and in the future we plan to capture the full functional and performance wellness spectrum. This opens up a potential $5 trillion market worldwide for truBrain. While there are other players in the space that have branded themselves as healthy-living focused, no one has captured the booming audience online or built a widely trusted brand with the credentials of UCLA neuroscientists. There is clearly a significant need and the opportunity for truBrain is enormous.
TRUBRAIN – HELPING PEOPLE BE MORE PRODUCTIVE
truBrain surpasses a $1MM annual revenue run rate, bootstrapped from only $180k in capital invested
CEO, Chris Thompson, was the 2012 EIR at Centoria (Publicis Groupe) and the top marketer by CPM in the history of Unilever
CNBC asked truBrain to come on Power Lunch because of the momentum we have with professionals in the finance space
truBrain presents as a finalist at BevNet, where Mark Rampolla, founder of ZICO Coconut Water, says “I love the business model and this spac
Dr. Drew hosts truBrain’s Dr. Andrew Hill, PhD on his program to discuss meditation, diet, neurotech devices, and yoga
truBrain launches private beta with sales to over 6 countries in its first month with a marketing budget of $0.00
- Funding Goal$1,000,000
- Current Reservations$750,000
- Minimum Reservation$50,000
- Interest (% per year)3.00%
- Term Length (Months)24 months
- Valuation Cap$8,000,000
- Conversion Discount (%)20%
- Warrant Coverage (%)N/A
- Open Date03/02/2015
- Closing Date06/01/2015
- truBrain established a $1.3MM run rate with less than $200k invested
- Acquired 10K plus customers in less than 24 months (20% MOM growth)
- CEO, Chris Thompson was the top CPM marketer in Unilever history
truBrain is creating the world’s #1 functional food and beverage brand. Our mission is to help people be more productive, so they can get out of the office and onto the rest of their lives.