May 19, 2015 11:42 EDT

Aurolux will ground Sulbing Jiangsu to act as Master Licensor to franchise Sulbing Dessert Cafés

iCrowdNewswire - May 19, 2015


Suzhou, Jiangsu, China / Santa Monica, CA 90403, US
Consumer Services

Aurolux will ground Sulbing Jiangsu to act as Master Licensor to franchise Sulbing Dessert Cafés.

Founded in Busan, Sulbing has become Korea’s most popular chain of Pat Bingsu-style (shaved ice) dessert cafés. Within 2 years, it has over 480 cafés, and not one café has performed at a loss. By end of 2015, Sulbing will have 800+ locations. Sulbing has issued Aurolux a Master Licensor contract (available upon request) for the Jiangsu Province of China (pop. 80+ million).

$2,000,000 will secure Master Licensor Rights ($1,000,000), and establish two Flagship Stores (2x $400K), and franchise sales operations ($200K).

Our mission is to become the leading pat bingsu café brand in the Yangtze Delta.

Sulbing is renowned for its super delicate and delicious shaved snow ice, other desserts, and hot and cold coffees and teas. Phenomenal growth & profitability has already beaten Starbucks in Korea to make Sulbing Korea’s hottest franchise.

Banking contacts indicate that once initial cashflow models are established by the two flagship stores, bank support can qualify potential franchisees and arrange financing of operations.

We project no need for additional fundraising after raising $2,000,000. Properly managed, the long term outlook suggests the possibility of a Starbucks or McDonald’s type of franchise expansion. CJ Foods now sources Korean operations and will provide same services to China operations.

Recently, a Japanese company signed a Master Licensor agreement with Sulbing and has first phase rollout plans to open hundreds of cafés throughout Japan by 2016.

Aurolux will pursue the following two distinct lines of business:
Master Franchise Licensor (90-95% of Year 3 EBITD)
Our core business is selling franchises: for a $50,000 USD royalty fee, plus 3.5% of monthly revenue, and all equipment and decoration costs

Owned Operations: (5-10% of Year 3 EBITD)
Flagship cafés will promote new menu items, brand awareness, and prove financial model

Products / Services

Sulbing Dessert Café (China) – Established Korean Pat Bingsu Franchise (500+ Locations)

Become Master Licensor for Franchise Rights to the Jiangsu Province, population in excess of 80,000,000, for the extremely popular Korean luxury brand coffee shop, Sulbing.


Managing Director Manager
James Ying

Cal State – Northridge, Major; Finance, 2004 Est.: Evergreat Industrial – reps Bao Steel to purchase Geneva Steel’s mill in Utah; contract demolition; ship over a half million metric tons of steel to Shanghai. Late 2004 – Pitch Exadigm’s POS system to China Bank Union: adapt and license to Chinese Taxi: first successful national mobile POS system. CBU still seeks consult from me. 2008 – Evergreat renamed – secures joint ventures, and energy and raw materials, as an authorized purchaser for: Shan Dong Ocean Chemical; China Power; and China Coal Group. 2009 – Via mayor, I develop, represent and close proposal to fund Hangzhou’s public subway project to Australia’s Challenger Investor Fund for $1.5 billion placement. 2010 – Est. Lexell Inc. – manufacturer direct distributor of LED products; contracts one million LED lights for subway project in Suzhou. 2012 – Sign option to develop 500+ acres as theme park w/ Haiyan. 2014 – Splash Car Wash – JV with Taicang Gov’t & State Grid.

Managing Director Manager
Peter SteenOlsen

Cutting Edge Cred 1978 – Online Gamer & Internet User (PLATO systems); 1980 – Videotape & 8mm films (with Sheens, Penns, Lowes); 1986 – Snowboarding; 1988 – Write & Produce independent 35mm film (Charlie Sheen, Martin Landau); 1990s – Produce charity event in Prague for victims of coal power plants – Rep privatization projects in Prague; 2000s – Produce Vincent Bugliosi’s award winning 13 hr Law School / Doc Series, “Absolutely 100% Guilty: The Five Reasons O.J. Simpson Got Away with Murder” – Produce “The Desilu Story,” a 2 hr TV Special for Bravo – Develop media projects & extensive business contacts – Rep proprietary waste to energy plasma gasification process; 2012 – Present – Ground Aurolux Corp. with James Ying – Approved to License Westinghouse Plasma Gasification System – Option 500+ acres for Shanghai theme park – Splash Carwash China – Invite Splash management to; Secure JV w/ Taicang Gov’t for 3 sites plus fleet contracts; & State Grid for prime Suzhou location

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