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May 18, 2015 1:42 PM ET

Archived: SICKSPORTS is a new social network for sports, focused on 13-22 year olds – it brings together teens and brands who want to reach them – a connection that’s otherwise difficult or non–existent

iCrowdNewswire - May 18, 2015


San Francisco, CA 94133, US

SICKSPORTS is a new social network for sports, focused on 13-22 year olds.

The app has been in the market for 3.5 months, and the past 30-day results are: 46k page views, 25k unique visitors, and 4 key partnerships signed / in the pipe that will access >2m new registered users.

SICKSPORTS brings together teens and brands who want to reach them – a connection that’s otherwise difficult or non–existent. It’s a significant opportunity to build a big brand: a large, difficult–to–reach audience + a large allocated ad budget. Houzz is a directly relevant niche social media parallel.

Products / Services


SICKSPORTS is a social media app and site that is focused on a rich demographic for consumer brands. We have multiple revenue streams and a proven model.


Chief Executive Officer
Glenna Patton

Glenna thrives on inventing and reinventing consumer brands – from start-ups to iconic media and technology companies. Before founding the SICKSPORTS, Glenna was President, Brand Results at slap Company in San Francisco. Her work included brand and marketing strategy, corporate comm, and user experience for clients such as CNN, HLN, McAfee and Appcelerator. Previously Glenna was Vice President, Global Brand Strategy and Experience Design, under CEO Mark Hurd, at Hewlett-Packard. She was responsible for brand across HP’s entire portfolio and led the development of a new brand strategy, architecture, identity and corporate marketing campaign. She drove an increase of $5 billion in HP’s brand value. For the 9 years prior, Glenna was SVP, Marketing and Communications for MTV Networks Int’l during their rampant expansion globally: she launched more than 100 TV channels and digital media services for MTV, Nickelodeon, VH1 and Comedy Central in EMEA, Asia/Pacific and Latin America.

Chief Operating Officer
Michael Plaut

Michael is a serial entrepreneur who brings 20+ years of startup leadership experience in leading-edge Mobile, SaaS and Media companies that have captured large market opportunities Michael works in cross-function, execution-focused roles. Just prior to SICKSPORTS, Michael was COO the #1 global brand and company culture consultancy, Slap, where he structured the company, modularized the offerings, moved to technology delivery of services, and recruited the team that delivered $m projects for Fortune 500 clients including CNN, Intel, Hilton, Rackspace. Informatica and EMC. His earlier COO roles include: • Line2 (App / SaaS) – Winner 2011 CES’ Mobile App of the year. Closed new $m funding. • AGIS (SaaS / Social Media) – Inception to 2.5m visits / mo. Division acquired. • Vytek Wireless / TelAlert (Mobile Messaging) – Customers = 70% of Fortune 500 in 4 yrs. Identified, acquired, integrated 13 companies in 18 months. Company acquired.

Greg Johnson

Greg is the founding CXO at SICKSPORTS, creating from the ground up a social platform for sports. Greg is responsible for both product and programming, defining the overall user experience across all touchpoints. Prior to SICKSPORTS, Greg served as VP, Brand + Creative for Nuance Communications, where he recast the company’s brand strategy and activation, and developed the go-to-market digital strategy. Greg previously served as Global Creative Director for Hewlett-Packard, helping to shape, steer and define a new brand strategy platform for the world’s largest technology company, including the core strategy, implementation of a masterbrand architecture and a principles-based identity and design system that became the basis of the highly-lauded SXSW panel, Brands as Patterns. Greg also launched HP’s first brand advertising campaign in nearly seven years, Let’s Do Amazing. Prior to the corporate side, Greg served in a range of leadership positions with Digitas, Publicis and FCB.

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